: Armstrongs 
Linoleum 


Armstrongs 
Quaker Rugs 


! ana 
Floor Covering 


REFERENCE [ABLE 


ARMSTRONG’S LINOLEUM, ARMSTRONG’S QUAKER RUGS AND 
FLOOR COVERING, AND STANDARD FELT 


Name of Grade Pattern Numbers Page 
Applikaid Linoleum (15000-15032) 027 se. f 1B 
Plain Linoleum 

Cork Carpet .° 

Jaspé Linoleum 

Inset Jaspé Linoleum 

Handmade Marble Inlaid Linoleum 

Marble Border Linoleum 

De Luxe Marble Inlaid, A Gauge.............. (13000-13083) 

De Luxe Marble Inlaid, B Gauge.............. (14000-14061) 
Straight Line Inlaid, A Gauge (203-471) 
Straight Line Inlaid, D Gauge. . (0112-0298) . . 
Straight Line Inlaid, Z Gauge (1500-1570) 
Embossed Inlaid, 34-inch (1100-1112) 
Embossed Inlaid, A Gauge (6005-6102) 
Embossed Inlaid, B Gauge (3016-3176) 
Moulded Inlaid, B Gauge (3185-3197) 
Embossed Inlaid, C Gauge (5027-5226) 
Moulded Inlaid, C Gauge. . (5006+5460) 
Granite. 20a wien ings numa are eines | Aaa 

Oale Planksinlard) tr! § yea us eee Wi) Met 

Parquetry Inlaid 

Permanent Laying Increases Sales 

Arabesq Linoleum (9000-9342) 
Printed Linoleum, Accolac Process. . : (8015-8962) 
Frinted Linoleum, Standard Finish CHOVART3 22) xi. Pe See yue oe 26-27 
Jaspé Linoleum Rugs (705-767) 

Inlaid Linoleum Rugs... . (1010-1041) 
Printed Linoleum Rugs (800-992) 

Stair and Passage Cloth (100-111) 

Jaspé Stair and Passage Cloth (S120-5133) 
Armstrong’s Quaker Rugs (4570-4662) 
Armstrong’s Quaker Floor Covering (2050-2372) 
Standard-Felt Rugs (4005-4181) 
Standard-Felt Floor Covering (12002-12112).... 
Armstrong’s Rug Display Rack 

Armstrong’s Quaker Passage Cloth 

Felt-Base Rug Border 

Shipping Weights 

List of Armstrong Jobbers 


Copyright, 1928, Armstrong Cork Company, Floor Division, Lancaster, Pa., U.S. A. 


Armstrong Floor Line for 1929 Shows Greater Strensth 
Than Ever with Patterns for Every Purpose 


HERE are 464 designs in the 1929 Armstrong 
Line, 212 presented for the first time. The 
technical skill of experienced designers, the 
expert knowledge of recognized architects 
and decorators, the enthusiasm of art school students, 
and the advice of Armstrong wholesalers and retailers 


in the new line to supply the need for colorful floors in 
sun porches, breakfast rooms, dining-rooms, bedrooms, 
and living-rooms. 

Women know about Armstrong’s Linoleum and 
Armstrong’s Quaker Rugs. Month after month they 
read of these products in their favorite magazines and 


have all played their part 
line one of outstanding interest. 
As you look over the 1929 
Line, you will catch the spirit of 
tomorrow in the patterns—vigor- 
ous color, a suggestion of the 
modernistic in line and _ treat- 
ment. And you will find many 
designs to satisfy your cus- 
tomers’ increasing appreciation 
of the importance of color and 
modern art in the satisfactory 
decoration of their homes. 


Embossed Inlaids in 
Four Gauges 

The 1929 Line is 
original, salable features. Em- 
bossed Inlaid Linoleum, pro- 
tected by the Armstrong patents, 
is now made in 34¢-inch, as well 
as the A, B, and C Gauges. 
Among the Embossed patterns 


rich in 


making the 


new 


Armstrong Line for 1929 
464 PATTERNS—212 NEW 


12 patterns (all new) in Applikaid Linoleum 
9 colorings in Plain Linoleum 
3 colorings (1 new) in Cork Carpet 
9 colorings (2 new) in Jaspé Linoleum 
4 patterns in Inset Jaspé Linoleum 
30 patterns (19 new) in Handmade Marble Inlaids 
2 colorings in Marble Border Inlaids 
19 patterns (all new) in A Gauge De Luxe Marble Inlaids 
13 patterns (all new) in B Gauge De Luxe Marble Inlaids 
26 patterns (10 new) in A Gauge Straight Line Inlaids 
16 patterns (7 new) in D Gauge Straight Line Inlaids 
12 patterns (7 new) in Z Gauge Straight Line Inlaids 
6 patterns (all new) in 34-inch Embossed Inlaids 
24 patterns (6 new) in A Gauge Embossed Inlaids 
13 patterns (5 new) in B Gauge Embossed Inlaids 
13 patterns (7 new) in C Gauge Embossed Inlaids 
5 patterns (all new) in B Gauge Moulded Inlaids 
15 patterns (2 new) in C Gauge Moulded Inlaids 
2 colorings in Granite Linoleum 
1 pattern in Oak Plank Inlaid 
2 patterns in Parquetry Inlaid 
18 patterns (7 new) in Arabesq Linoleum 
36 patterns (15 new) in Printed Linoleam—Accolac Process 
16 patterns (7 new) in Printed Linoleam—Standard Finish 
15 patterns (6 new) in Jaspé Linoleum Rugs 
5 patterns in Inlaid Linoleum Rugs 
17 patterns (4 new) in Printed Linoleum Rugs 
3 patterns in Linoleum Stair and Passage Cloth 
6 patterns in Jaspé Stair and Passage Cloth 
26 patterns (17 new) in Armstrong’s Quaker Rugs 
41 patterns (19 new) in Armstrong’s Quaker Floor Covering 
4 patterns in Armstrong’s Quaker Passage Cloth 
16 patterns (8 new) in Standard-Felt Rugs 
17 patterns (8 new) in Standard-Felt Floor Covering 
8 patterns in Felt-Base Rug Border 


newspapers. During the fall and early winter they 


have been meeting the Arm- 
strong Quaker Girl regularly 
through radio programs broad- 
cast over the WJZ Blue Net- 
work. They recognize the name 
‘““Armstrong’s’” when they go 
into your store and they know 
that the name represents a prod- 
uct of high quality, backed by 
the guarantee of a dependable 
and well-known manufacturer of 
floor materials. 


Free Selling Helps Service 


There are many ways in which 
the Armstrong Cork Company 
is prepared to help. retailers 
build a good business on the 
Armstrong Line. Window dis- 
play materials, wall-signs, news- 
paper electros, booklets, lantern 
slides, the Armstrong motion 


is a new type of flagstone tile 


picture film, and other sales aids 


with the embossing at three 

levels, as well as several designs in which the interliners 
are marked by a pleasing irregularity in width, making 
them easier to match and to cut. There is a new group 
of De Luxe Marble Inlaids, of superior finish and density, 
made.on the rotary inlaid machine. The new Appli- 
kaid Linoleum is also worthy of note. Practically 
every section of the line has been strengthened by the 
inclusion of unusual new designs, outstanding in interest 
and sales-building possibilities. 

The past year has demonstrated both the sales and 
housekeeping advantages of Armstrong’s Linoleum 
and Armstrong’s Quaker Rugs and Floor Covering 
finished by the Accolac Process. The new line, with the 
exception of a limited selection of low-cost patterns, is 
finished by this superior Accolac Process, which seals 
the pores of the linoleum and prevents the penetration 
of dust and grime. The clear nitrocellulose lacquer 
applied by the Accolac Process enhances the beauty of 
the patterns, resists spots and stains, and presents a 
smooth surface, especially easy to clean. 


; Linoleum Market Is Growing 


Every year finds linoleum invading more and more 
rooms in the modern home, and there are many designs 


* Indicates patterns protected by U.S. Design Patents 


are at the merchant’s disposal, 
as well as an advisory service on merchandising prob- 
lems and advertising plans. 

Linoleum salesmen are urged to write for the new 
book, “Making Them Say ‘Yes’, ” a readable and help- 
ful course in floor covering salesmanship. For linoleum 
layers there is a new edition of the “Linoleum Layer’s 
Handbook,” and merchants are also invited to send 
men to the Armstrong school for instruction in lino- 
leum laying. The advice and suggestions of the 
Armstrong Bureau of Interior Decoration, to which 
thousands of women bring their decorative problems 
every month, is available to your linoleum salesmen or 
any of your customers without cost. Linoleum Logie 
and Rolls and Rugs, two illustrated magazines, are 
published every month for the exchange of merchandis- 
ing and display ideas that have been used by successful 
stores to increase floor covering sales. 

The Research Laboratory has tested hundreds of 


“soaps, waxes, and other products to determine the most 


suitable for use on linoleum, and will send you a list of 
approved products upon request. Tools and materials 
for laying linoleum, as well as Armstrong’s Linoleum 
Wax and Armstrong’s Linoleum Lacquer, are sold for 
the convenience of retailers who wish to buy reliable 
accessories from a single source. 


*x Indicate U. S. Design Patents Pending 


Armstrong’s Applikaid Linoleum Offers a Type of Material That Provides 
Texture Effects at Moderate Cost 


O meet the increasing demand for linoleum floor 

effects that give the appearance of hand-laid tiles, 

and which also give it the added attraction of texture 
with interesting play of light and shadow, the Armstrong 
Line for 1929 offers a type of linoleum to be known as 
Armstrong’s Applikaid Linoleum. 


Not Embossed, Not a True Inlaid 


Applikaid Linoleum is not an inlaid in the true sense of 
the word nor is it an embossed linoleum, although it has 
some of the characteristics of each of those types. It 
derives its name from the way in which it is manufactured. 
Upon a burlap back, which has a preliminary coating of 
“linoleum mix,”’ die-cut pattern blocks are placed, and the 
material is then subjected to heavy pressure by calendering. 
This keys the blocks in position upon the linoleum mix base. 
In the calendering the edges of the 
blocks are neatly shaped so that 
the resulting effect is quite pleas- 
ing to the eye. 

Applikaid Linoleum differs from 
embossed inlaids by reason of the 
fact that the colors of the blocks do 
not go through to the burlap back. 
It differs from the straight line 


if 


COLORED TILE 
APPLIED TO 
MIX COAT 


BURLAP 


inlaids by reason of the fact that only the linoleum mix base 
is used for interliners and there are no separate die-cut 
interlining strips between the blocks. 

Thus Applikaid Linoleum has many pleasing character- 
istics from the standpoint of appearance and pattern, and 
while it may be reasonably expected to give satisfactory 
service in relation to its cost, it is recommended that it be 
sold not as an inlaid but as a type of linoleum that has its 
own characteristics and selling points. 

The showing of Armstrong’s Applikaid Linoleum for 1929 
includes 12 especially selected designs and colorings which 
lend themselves particularly to this process of manufacture. 
It is offered in the B Gauge, .090-inch thick, two yards wide 
only, and is priced on a basis which will permit the retailer 
to secure an increased volume of sales in that portion of the 
market which desires textured linoleum effects at attractive 
prices. To those customers who 
want the best in true textured 
inlaids, the retailer will naturally 
recommend the artistic colorings 
and designs in Armstrong’s Em- 
bossed Inlaid Linoleum, shown on 
pages 14 to 19 in which all pattern 
blocks and interliners go through 
to the burlap back. 


How to Order from This Catalog 


O provide adequate service to every retailer of floor 
coverings in the United States, large or small, Arm- 
strong’s Linoleum and Armstrong’s Quaker Rugs 
and Floor Covering are distributed through a wholesale 
organization of over 100 jobbing houses. These wholesalers 
maintain well-balanced warehouse stocks in 105 impor- 
tant cities, from Boston, Massachusetts, to Los Angeles, 
California; from Seattle, Washington, to Jacksonville, 
Florida. <A list of Armstrong wholesalers and distributing 
points is given on the inside back cover of this catalog. 
The houses which serve as wholesalers of Armstrong’s 
Linoleum and Quaker Rugs and Floor Covering pride them- 
selves on three points, which are of paramount importance to 
every retail merchant:—First, each jobber stocks patterns 
particularly adapted to the territory he serves. Having, 
over a period of years, watched the trend of public taste and 
the demand for certain types of patterns, an Armstrong 
jobber can advise his customers just which designs will sell 
the best. By consulting your jobber’s salesman, therefore, 
you can get valuable advice as to the patterns in the very 
extensive Armstrong Line which you can most profitably 
put into your stock. 
Second, Armstrong jobbers pride themselves on prompt, 
efficient service. Orders are acknowledged promptly, and 
shipped as soon as possible. The small order for one roll or 


one rug gets just as careful attention as does the carload 
order. If your jobber does not stock a pattern that you 
want to buy, he will make every effort to get it from the 
factory, and will notify you just how soon it can be had. 


Third, your Armstrong jobber can help you buy smooth 
surface floor coverings at a saving. By concentrating your 
entire purchases on the Armstrong Line, and placing an 
order for a six-month season’s requirements all at one time, 
you can frequently make a saving large enqugh to pay not 
only freight and other handling expenses, but also add 
materially to your margin of profit. The jobber’s salesman 
who calls on you is prepared to explain the Armstrong trade 
discount plan in complete detail. 


After you have looked through this catalog carefully, and 
marked those patterns in which you are interested, we sug- 
gest that you get in touch with your jobber to place your 
order for the coming season’s requirements. If you are not 
now buying the Armstrong Line, you will find the names of 
jobbers serving your particular territory in the list at the 
back of the book. 


For further information concerning the Armstrong Line of 
linoleum and felt-base, or the Armstrong advertising and free 
selling helps service, address the ARMSTRONG Cork COMPANY, 
Floor Division, Lancaster, Pennsylvania, U.S. A. 


Twelve Patterns in Armstrong’s 


ia 


0. 15010 Applikaid Linoleam—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


No. 15020 Applikaid Linoleum—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


So eas 


kaid Linoleum 


No. 15001 Applikaid Linoleum—B Gauge 
(Size of Blocks—about 3” x 3”) 2 yards wide only 


eames Ore IS wiuloniy Bawalibaitan Ju SS 


No. 15011 Applikaid Linoleum—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


No. 15021 Applikaid Linoleum—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


ieee i 


No. 15031 Applikaid Linoleum—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


[ 1b ] 


B Gauge Applikaid Linoleum 


No. 15002 Applikaid Linoleum—B Gauge 
(Size of Blocks—about 3” x 3”) 2 yards wide only 


No. 15012 Applikaid Linoleum—B Gauge 
(Plate shows 18” x 18®section) 2 yards wide only 


No. 15022 Applikaid Linoleum—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


No. 15032 Applikaid Linoleam—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


The New Accolac Process—W hat It Is and What It Does 


% HAT is Accolac?” Many merchants asked the 
\ \ question when the Accolac Process was first adopted 
as a part of the manufacture of Armstrong’s Linoleum 
and Armstrong’s Quaker Rugs and Floor Covering. Many 
customers have found the answer—that the Accolae Process 
protects linoleum against dirt and dust, effectively prevents 
the penetration of traffic grime, and provides a safeguard 
against the attack of alkali soaps and cleaners. In other 
words, the Accolae Process adds materially to both the sales 
and housekeeping features of Armstrong floor products. 

As a final step in the making of Armstrong’s Linoleum and 
Armstrong’s Quaker Rugs and Floor Covering, the material 
is subjected to the Accolac Process, which seals the surface 
of the goods with a special nitro-cellulose lacquer, made under 
the Armstrong formula. The surface is thoroughly permeated 
in such a manner that the lacquer becomes an integral part of 
the goods, penetrating far enough to insurea permanent bond. 
In no brand of linoleum on the market does the lacquer finish or 
process extend through to the burlap back. 

The Accolac Process does not lessen the superior flexibility 
of Armstrong’s Linoleum or darken the colors of the pattern. 
In fact, the design acquires added brilliancy and lustre due to 
the Accolae Process. The surface is smooth, 
and pleasantly easy to clean. The Accolac formula was 
developed to provide a lacquer that is flexible, that does 
not peel off, one that is exceptionally resistant to alkali 


‘Plain Brows! Linoleum—Color No. 20 
2 yards wide only. 14-in., 6mm., 3-in., Lt. B/S, B, 
C, and D Gauges 


2 yards wide only. 


\4-in., 


Plain Green Linoleum—Color No. 21 
6mm,, 


C, and D Gauges 


soaps and cleaners, and which seals the pores against the 
dirt present under normal traffic conditions. The finish can 
be renewed upon occasion by the application of Armstrong’s 
Linoleum Lacquer, developed especially for this purpose, or 
protected by the regular use of a good floor wax. 

All grades and patterns shown in this pattern-bock are 
made by the Accolac Process, except the following: Plain 
White Linoleum and Cork Carpet (page 2), Standard Fin- 
ish Printed Linoleum (pages 26 and 27), Standard-Felt 
Rugs (pages 38 and 39), Standard-Felt Floor Covering 
(pages 39 and 40), and Felt-Base Rug Border (page 41). 


Plain and Battleship Linoleum 


(Walton Process Only) 

Fifty-mesh cork, ground finely enough to pass through a 
screen of 2,500 openings to the square inch; preoxidized 
linseed oil; laboratory tests at every stage of manufacture; 
the Accolac Process finish—all go to insure the superior 
density, smooth surface, and durability of Armstrong’s 
Plain and Battleship Linoleum. 


Gauges Made in 


Colors, Nos. 


Gauges Thickness 
in Inches 


Made in 
Colors, Nos. 


Thickness 
in Inches 


Battleship (14-in.) .250 20, 21,22 A 1142 +23, 26,27, 28,29 

Battleship (6mm.) .235 20, 21, 22,25 |B ‘119 20, 21, 22) 23, 26, 27, 28, 29 
transparent, Battleship (;-in.) .187 20, 21, 22, 25, 27| C 095 20; 21, 22’ 27 

*Light Battleship. .142 20,21) 22/25’ |D 080 20, 21,22, 27 


*Light Battleship is A Gauge Plain Linoleum with unpainted back. The 
gauge of each thickness in Armstrong’s Linoleum is stamped on the back. 


. 23 only. 


{Special desk-top finish, unlacquered, with unpainted back. No 


Plain Dark Gray Linoleum—Color No. 22 
2 yards wide only. \4-in., 6mm., 3-in., Lt. B/S, B, 
C, and D Gauges 


#-in., Lt. B/S, B, 


Plain White Linoleum—Color No. 23 
2 yards wide only. 


A and B Gauges 


Plain Black ee: ere No. 27 
2 yards wide only. i-in., A, B, C, and D Gauges 


Lat aa 


Plain Yerra Cotta Linoleum—Color No. 25 
2 yards wide only. 6mm., 34-in., and Lt. B/S Gauges 


" Plain Tan Linoleam—Color No. 28 _ 
2 yards wide only. 


A 


0. 2% 


Plain Light Gray Linoleum=Color 


2 yards wide only. A and B Gauges 


Plain Blue Linoleum—Color No. 29 


and B Gauges 2 yards wide only. A and B Gauges 


Brown Cork Garnet G olor No. Bieveesiihed 
Made in XX and XXX Gauges—2 yards wide only 


"Green Cork Carpet—Color No. 32—Unpolished 


Made in XX and XXX Gauges—2 yards wide only 


[2] 


Taupe Cork Carpet—Color No. 33—Unpolished 
Made in XX and XXX Gauges—2 yards wide only 


Lavender Jaspé Linoleum—Color No. T11 
2 yards wide only. A, B, and C Gauges 


~ Rose Jaspé Linoleum—Color No. 14 
2 yards wide only. A, B, and C Gauges 


Dark Brown Jaspé Linoleum—Color No. 17 
2 yards wide only. 3-in., A, B, and C Gauges 


No. J11 Inset Jaspé— 3;-in. Gauge 
2 yards wide only 


No. J13 Inset yasne Al Gauge 
2 yards wide only 


i 


Taupe Jaspé Linoleum—Color No. 12 
2 yards wide only. 3%-in., A, B, and C Gauges 


¢ 


Dark Gray Jaspé Linoleum—Color No. 15 
2 yards wide only. 3-in., A, B, and C Gauges 


Armstrong’s Jaspé and Inset Jaspé—The All-Purpose Floor 


a 
4 Bis) ee Om ABAESE 53 
Light Gray Jaspé Linoleum—Color No. 13 
2 yards wide only. 34-in., A, B, and C Gauges 


Light Brown Jaspé Linoleum—Color No. i6 
2 yards wide only. 3-in., A, B, and C Gauges 


Blue Jaspé Linoleum—Color No. 18 
2 yards wide only. A, B, and C Gauges 


VERY color in this serviceable floor 
material known as Jaspé continues 
to be a popular number in the Arm- 

strong Line. This year two additional 
shades have been added—a warm-toned 
lavender (No. T11) and a subdued rose 
(No. 14), both of which will serve to 
introduce linoleum as a part of many 
bedroom and other residence color 
schemes. 

Just as Armstrong’s Jaspé Linoleum 
has enabled merchants to add to their 
profits by increasing residential sales, so 
Armstrong’s Inset Jaspé helps many a 
store to close a doubtful business and 
public building contract. Three patterns 
in Inset Jaspé are made in the A Gauge, 
and one design is manufactured in the 
3¢-inch thickness. 

The graining in Armstrong’s Jaspé and 
Inset Jaspé is exceptionally fine. Ex- 
amine a Jaspé sample. See how smooth 
and flexible it is, how the same variation 
and proportion of shade goes through to 
the burlap back. All Armstrong’s Jaspé 
and Inset Jaspé Linoleum is made by 
the Aecolae Process, and forms a particu- 
larly serviceable floor. 


[3] 


Green Jaspé Linoleum—Color No. 19 
2 yards wide only. A, B, and C Gauges 


a y: Bi) a oF « 
No. J12 Inset Jaspé—A Gauge 
2 yards wide only 


No. J14 Inset Jasp¢—A Gauge 
2 yards wide only 


Armstroneg’s Handmade Marble In 


ISTRONG’S Handmade Marble 
Inlaids, finished by the Accolac 
Process, are the most luxurious of 

linoleum floors. There are nineteen new 
designs this year, rounding out a line of 
thirty floor effects of rare distinction, sure 
to appeal to the discriminating taste. Cer- 
tain patterns are made for the first time 
in the Light Battleship Gauge (.142-inch) 
with unpainted back. Others are made in 
the regular A Inlaid Gauge (.118- inch) 
backed with gray waterproof paint. 

A floor of any one of these beautiful de- 
signs has the appearance of richly veined 
marble, each individual block set by hand 
so that the grain runs in different direc- 
tions. Armstrong’s Handmade Marble 
Inlaids are fitting back grounds for the fin- 
est of rugs, furnishings, and appointments. 

Armstrong’s Marble Border Linoleum 
in black and cream is offered in but 
one width, two yards wide. Made in the 
Light Battleship and A Inlaid Gauges, it 
may be used satisfactorily with Light 
Battleship, A and B Gauge Plains and 
Jaspés, and with the Light Battleship 
and A Gauge Inlaids. 


k “ cas FMS Me 
No. 60 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—9” x 9”) 2 yards wide only 


No. 67 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—9” x 9”) 2 yards wide only 


ae 


No. 61 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Large Block—about 814” x 8144”) 
2 yards wide only 


ny 


Bad 


No. 63 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—9” x 9”) 2 yards wide only 


5s 


: E Z So Ai, K: =e eer | 
No. 65 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—-9” x 9”) 2 yards wide only 


No. 68 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—9” x 9”) 2 yards wide only 


[al 


laids—Finest in Linoleum 


q Tele ee Pin 
No. 62 Handmade Marble Inlaid—Lt. B/S Gauge 


“4 


(Plate shows 36” x 36” section) 2 yards wide only 


No. 64 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—9” x 9”) 2 yards wide only 


é BER 
No. 66 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—9” x 9”) 2 yards wide only 


No. 69 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—6” x 6”) 2 yards wide only 


Natural Marbling and Harmonious Coloring in Every Pattern 


} y i 
No. 74 Handmade Marble Inlaid- 


eat as 
—Lt. B/SandA 


No. 70 Handmade Marble Inlaid 


1 No. 75 Handmade Marble Inlaid—Lt. B/S Gauge 
Gauges. (Size of Blocks—6” x 6”) (Size of Large Block—about 514” x 12”) (Size of Large Block—about 5%” x 12”) 
2 yards wide only 2 yards wide only 2 yards wide only 


Lt. B/S Gauge 


No. 76 Handmade Marble Inlaid No. 79 Handmade Marble Inlaid No. 80 Handmade Marble Inlaid 
Lt. B/S and A Gauges. (Size of Blocks—12” x 12”) Lt. B/S and A Gauges. (Size of Blocks—6” x 6”) Lt. B/S and A Gauges 
2 yards wide only 2 yards wide only (Size of Large Blocks—12” x 12”) 2 yards wide only 


od 


No. 83 Handmade Marble Inlaid No. 84 Handmade Marble Inlaid No. 87 Handmade Marble Inlaid 
Lt. B/S and A Gauges. (Size of Blocks—6” x 6”) Lt. B/S and A Gauges. (Size of Blocks—9” x 9”) Lt. B/S and A Gauges. (Size of Blocks—6” x 64 
2 yards wide only 2 yards wide only 2 yards wide only 


=. a 


Ss ss : . sas tacoma ane ace = oa — | ma 
No. 89 Handmade Marble Inlaid No. 90 Handmade Marble Inlaid No. 91 Handmade Marble Inlaid—A Gauge 
Lt. B/S and A Gauges Lt. B/S and A Gauges. (Size of Blocks——9” x 9”) (Plate shows 36” x 36” section) 2 yards wide only 


(Size of Blocks—12” x 12”) 2 yards wide only 2 yards wide only 


[poz 


Rich Design and Enduring Quality—Handmade Marble Inlaids 
bs 


ee ee | 
ea 


P an 
re & : 
ee . 6 ee Y < ae iE pect 
No. 92 Handmade Marble Inlaid—Lt. B/S and No. 93 Handmade Marble Inlaid—Lt. B/S Gauge No. 94 Handmade Marble Inlaid—Lt. B/S Gauge 
A Gauges—(Size of Large Blocks—24” x 24”) (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only 


2 yards wide only 


k FS 2 os i. oF a iB S a ko 
No. 95 Handmade Marble Inlaid—Lt. B/S Gauge No. 96 Handmade Marble Inlaid—Lt. B/S Gauge No. 97 Handmade Marble Inlaid—Lt. B/S Gauge 
(Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only 


| | 


No. 02 Marble Border—Lt. B/S and A Gauges 
2 yards wide only 


Sekar 


ee 
br 
ey 


x eee >. aa le 


Be Ts Apt an 


No. 98 Handmade Marble Inlaid—Lt. B/S Gauge No. 99 Handmade Marble Inlaid—Lt. B/S Gauge No. 03 Marble Border—Lt. B/S and A Gauges 
(Size of Blocks—6” x 6”) 2 yards wide only (Plate shows 36” x 50” section) 2 yards wide only 2 yards wide only 


[6] 


De Luxe Marble Inlaid—A New Value in Armstrong’s Linoleum 


N ENTIRELY new type of linoleum 
A is included in the Armstrong Line 
this year, known as De Luxe 
Marble Inlaid. It is made in the A and 
B Gauges. There are nineteen A Gauge 
designs, manufactured .118-inch thick, 
and thirteen B Gauge designs in a new 
inlaid thickness, .090-inch. Both gauges 
are made in the two-yard width only. 
De Luxe Marble Inlaid bridges the 
gap between the Straight Line Inlaids 
and the exclusive Handmade Marble 
Inlaids. It is a high-quality product, of 
remarkable graining and fine finish, 
manufactured on the giant rotary inlaid 
machine and finished by the Accolac 


o. 13600 De Luxe Marble Inlaid—A Gauge 
(Size of Blocks—6” x 6”) 2 yards wide only 


No. 13010 De Luxe Marble Inlaid—A Gauge 
(Size of Blocks—6” x 6”) 2 yards wide only 


i) 


~ No. 13020 De Luxe Marble Inlaid—A Gauge 
(Size of Blocks—9” x 9”) 2 yards wide only 


Process. In every way it meets fully 
the strict Armstrong standards. 

The designs in De Luxe Marble Inlaid 
include many desirable small-tile effects 
in original color combinations. The 
process by which this new line is manu- 
factured permits the introduction of 
three colors in each block, thereby 
affording the designer an opportunity to 
create colorful, attractive floors. 

Another unusual feature of the new 
De Luxe Marble Inlaid patterns is the 
natural irregularity of the marble grain- 
ing. Particular attention is called to the 
fact that no two adjoining or alternating 
tiles have an identical grain. 

Look through the designs in this 
unusual new line. Ask for samples of 
Armstrong’s De Luxe Marble Inlaids. 
You will like the uniformity of gauge, 
the clear, live colors, the marble grain 
which goes all the way through to the 
burlap back, and the smooth Accolac 
Process finish which protects the de- 
signs against the effects of daily wear. 

The Armstrong Designing and Pro- 
duction Departments have been work- 
ing for many months to make this new 
line one of the finest values ever offered 
in linoleum. The popularity of marble 
designs in linoleum floors has been amply 
demonstrated, and Armstrong’s De Luxe 
Marble Inlaids—arresting color, pro- 


ee eae wish eae Se a 
No. 13021 De Luxe Marble Inlaid—A Gauge 
(Size of Blocks—9” x 9”) 2 yards wide only 


[7] 


tective finish, enduring quality—offer 
the merchant a splendid opportunity to 
increase his profits on this ever-popular 
type of linoleum. Be sure to include 
several patterns in the De Luxe Line in 
your order for the new season. 

De Luxe Marble Inlaids are especi- 
ally well suited to the Spanish and 
Italian types of architecture now so 
much in vogue, and the modernistic 
trend in interior decoration. These pat- 
terns will sell readily for homes created 
in these styles, as well as for stores, 
restaurants, and other business rooms 
where a colorful, resilient floor of hand- 
some appearance is desired. 


No. 13001 De Luxe Marble Inlaid—A Gauge 
(Size of Blocks—6” x 6”) 2 yards wide only 


a vis ee 

sie RASA! Phos esd 

No. 13012 De Luxe Marble Inlaid—A Gauge 
(Size of Blocks—6” x 6”) 2 yards wide only 


No. 13030 De Luxe Marble Inlaid—A Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


Striking Designs, Three-Color Graining, Characterize De Luxe Marbles 


A 5 OS a ks 


Vz . ’ $i Des 


No. 13031 De Luxe Marble Inlaid—A Gauge No. 13040 De Luxe Marble Inlaid—A Gauge No. 13050 De Luxe Marble Iniaid—A Gauge 
(Plate shows 18” x 18” section) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only 


; oe ; ‘i ke 1 ee Pay MY bine SR Dac BY NE 2 
No. 13060 De Luxe Marble Inlaid—A Gauge No. 13061 De Luxe Marble Inlaid—A Gauge No. 13062 De Luxe Marble Inlaid—A Gauge 
(Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only 


No. 13070 De Luxe Marble Inlaid—A Gauge No. 13080 De Gauge No. 13081 De Luxe Marble Inlaid—A Gauge 
(Size of Blocks—4 14” x 41%”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only 


. 


No. 14000 De Luxe Marble Inlaid—B Gauge 


+ ue we S 


Se Td ae Ty me t 2 . z 3 : 
No. 13082 De Lu No. 13083 De Luxe Marble Inlaid—A Gauge J Mart 
(Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only 


[8] 


Pha 


ie 
7 ak 


ai 


No. 14010 De Luxe Marble Inlaid—B Gauge ‘No. 14011 De Luxe Marble Inlaid—B Gauge No. 14020 De Luxe Marble Inlaid—B Gauge 
(Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—4 14” x 414”) 2 yards wide only 


No. 14021 De Luxe Marble Inlaid—B Gauge No. 14022 De Luxe Marble Inlaid—B Gauge No. 14023 De Luxe Marble Inlaid—B Gauge 
(Size of Blocks—4 14” x 414”) 2 yards wide only (Size of Blocks—4 4%” x 414”) 2 yards wide only (Size of Blocks—4 4” x 414”) 2 yards wide only 


No. 14030 De Luxe Marble Inlaid—B Gauge No. 14040 De Luxe Marble Inlaid—B Gauge 
(Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only 


58% 
el Notes 


L I y —B Gauge No. 14060 De Luxe Marble Inlaid—B Gauge No. 14061 De Luxe Marble Inlaid—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only 


[95] 


Armstrong’s Straight Line Inlaids—Attractive New Designs 


oe 

: — <a ce . Ge : 
2. No. 203 Straight Line Inlaid—A Gauge t ne Inlaid—A Gauge No. 232 Straight Line Inlaid—A Gauge 
(Size of Blocks—about 314” square) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only 


4 aN mY ula ae 
hese S 2 y if 4 ae a 7 . Ee Saat z = 3 
No. 236 Straight Line Inlaid—A Gauge No. 245 Straight Line Inlaid—A Gauge No. 246 Straight Line Inlaid—A Gauge 
(Plate shows 18” x 18” section) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only (Size of Blocks—6” x 6”) 2 yards wide only 


No. 272 Straight Line Inlaid—A Gauge No. 330 Straight Line Inlaid—A Gauge _ No. 350 Straight Line Inlaid—A Gauge 
(Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Size of Blocks—about 6 14” square) 2 yards wide only 


No. 352 Straight Line Inlaid—A Gauge No. 355 Straight Line Inlaid—A Gauge _ No. 356 Straight Line Inlaid—A Gauge 
Size of Blocks—about 6 4” square) 2 yards wide only (Size of Blocks—about 6 14” square) 2 yards wide only (Size of Blocks—about 6 14” square) 2 yards wide only 


[ 10 ] 


Salable Patterns in Bright, Live Colors—All Accolac Process 


| 


} 
} 


i 
i 


No. 357 Straight Line Inlaid—A Gauge No. 411 Straight Line Inlaid—A Gauge No. 412 Straight Line Inlaid—A Gauge 
(Size of Blocks—about 614” square) 2 yards wide only (Size of Blocks—4 4” x 414”) 2 yards wide only (Size of Blocks—4 14” x 414”) 2 yards wide only 


NES ae cs es 4 : 
No. 413 Straight Line Inlaid—A Gauge No. 428 Straight Line Inlaid—A Gauge No. 442 Straight Line Inlaid—A Gauge 
(Size of Blocks—4 4” x 414”) 2 yards wide only (Size of Blocks—about 3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only 


ie, ~ 


Sw 7 $ ! 2 i wa p Sees we Gp ese 
No. 452 Straight Line Inlaid— No. 453 Straight Line Inlaid— No. 454 Straight Line Inlaid— No. 460 Straight Line Inlaid— 
A Gauge—2 yards wide only A Gauge—2 yards wide only A Gauge—2 yards wide only A Gauge—2 yards wide only 


2 a 
a 
q 


xs a P dear . 3 me 3 L ae : * : 
No. 463 Straight Line Inlaid— No. 464 Straight Line Inlaid— No. 470 Straight Line Inlaid— No. 471 Straight Line Inlaid— 
A Gauge—2 yards wide only A Gauge—2 yards wide only A Gauge—2 yards wide only A Gauge—2 yards wide only 


mes 


Serviceable Good Sellers in Medium Weight D Gauge Inlaid 
"se Me * eae 4 


> ? ¢ 4 
ad eee $994 


a. [2 ei 2. oh . Ea : ae ~t@. tt. at “TS es 
No. 0112 Straight Line Inlaid— No. 0123 Straight Line Inlaid— No. 0135 Straight Line Inlaid— No. 0155 Straight Line Inlaid— 
D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only 


No. 0171 Straight Line Inlaid— “No. 0173 Straight Line Inlaid— No. 0196 Straight Line Inlaid— ‘No. 0277 Straight Line Inlaid— 
D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only 


bs 


(oes x 
No. 0278 Straight Line Inlaid— No. 0279 Straight Line Inlaid— No. 0282 Straight Line Inlaid— No. 0284 Straight Line Inlaid— 
D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only 


é 7 ye 


No. 0285 Straight Line Inlaid— No. 0286 Straight Line Inlaid— No. 0290 Straight Line Inlaid— No. 0293 Straight Line Inlaid— 
D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only D Gauge—2 yards wide only 


Seah 


[12] 


Twelve Colorful Patterns in Z Gauge—Accolac Process Sealed 


& 


No. 1500 Straight Line Inlaid—Z Gauge No. 1503 Straight Line Inlaid—Z Gauge No. 1504 Straight Line Inlaid—Z Gauge 
(Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—3” x 3”) 2 yards wide only 


| 


oes a fo. J3 ae ee @ 
No. 1505 Straight Line Inlaid—Z Gauge No. 1513 Straight Line Inlaid—Z Gauge 
(Size of Blocks—3” x 3”) 2 yards wide only (Size of Blocks—about 3” x 3”) 2 yards wide only 


te Je Fo Fo Je Or 
Oo. O.0 0 6.0: 
b_-O._ Oo. 0.9.0 4 
OOOOO 
» Oo Oo 0 0.0. < 
OOOO 
10.0. 0.0.0. 
Oo Oo 6 6 Oo < 


PR. PR PR PRO 
0,9, 90.9: 


No. 1531 Straight Line Inlaid—Z Gauge No. 1550 Straight Line Inlaid—Z Gauge No. 1553 Straight Line Inlaid—Z Gauge 
(Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only 


é 3 : a , se i a5. F q : ci ‘€) 
; No. 1560 Straight Line Inlaid—Z Gauge No. 1561 Straight Line Inlaid—Z Gauge No. 1570 Straight Line Inlaid—Z Gauge 
(Size of Blocks—4 Oe. x 44%”) 2 yards wide only (Size of Blocks—4 4” x 414”) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only 


[13] 


Armstrong’s Embossed Inlaids Now Available in Four Gauges 


HREE years ago Embossed Handcraft Tile Linoleum 
was first introduced as an exclusive Armstrong floor. 
Today it is a feature line in hundreds of stores, ieee 

in sales and profits, and Embossed Tile 


been added in certain patterns in the new line—three-level em- 
bossing. Flagstone tiles and interliners in these new types of 
designs are embossed to carry out the effect of hand-set flag- 

stone. The interliners in these new de- 


floors have been used in scores of places 
where older types of linoleum would 
never have been considered. 

The 1929 Line includes a finer assort- 
ment of Embossed Tile Inlaids than 
ever before. Not only is this material 


HE United States Circuit Court of Appeals 

in Philadelphia has handed down a decision 
holding the C. F. Humphreys and J. C. Mc- 
Carthy Patent No. 1,630,085 to be valid. This 
patent covers the Embossed Moulded Inlaid 
Linoleum which was put on the market by the 
Armstrong Cork Company three years ago. 


signs, too, are irregular in shape, yet 
permit the layer to cut and match the 
linoleum at any 18-inch interval. Seams 
in this new type of linoleum are particu- 
larly hard to detect, due to the variations 
in the width of the interliners. 


made in A and B Gauges, but there are 
six Embossed Inlaid designs in the 3¢-inch Gauge, shown on 
this page and an additional group of designs offered with em- 
bossing in C Moulded Inlaid, shown on pages 18 and 19. 
The new patterns in C Gauge are appropriate for rooms 
where traffic is not heavy and where a decorative floor of un- 
usual appearance is wanted—rooms such as bedrooms, bath- 
rooms, and kitchens in residences; and small shops, tearooms, 
and private offices. 
All the splendid selling handcraft tile effects of previous 
seasons are continued and in addition one more feature has 


No. 1100 Embossed Inlaid— ;,-in. Gauge 
{Plate shows 36” x 50” section) 2 yards wide only 


Tu 


ay Ti 
“Tit | UL 


“Tritt | Tit 
Tt 


= = Be — = Bi = 8 = 


SHC 


me AGRE OR MBEELE 
ne Man p LES. d 


Wo. 1110 Embossed Inlaid—,,-in. Gauge 
(Plate shows 36” x 50” section) 2 yards wide only 


No. 1101 Embossed Inlaid—,%-in. Gauge 
(Plate shows 36” x 50” section) 2 yards wide only 


Sh Fhe 
Tae 


No. 1111 Embossed Inlaid— ;%- ; 
(Plate shows 36” x 50” section) 2 yards wide only 


Vigorous color, rugged beauty of de- 
sign, and original touches of interest characterize the new 
patterns in Embossed Inlaid Linoleum, many of which should 
prove profitable additions to your line. The entire Embossed 
Line is finished by the Accolac Process, and the dirt-resistant 
lacquer finish is another of the many sales advantages of this 
unusual line. 

The new 3¢-inch Gauge is particularly well suited to heavy 
traffic floors and may be sold for large offices, display rooms, 
restaurants, stores, hospitals, schools, and other business and 
public buildings. 


No. 1102 Embossed Inlaid— ¥;-in. Gauge 
(Plate shows 36” x 50” section) 2 yards wide only 


tf Feet = 
Bins 
HH 
Seine 
ie 


a 
lc 
Co 
sie 

SSigiiweeisss 


any 
pT ty 


HMMS SiHesiie 


Seana 


No. 1112 Embossed Inlaid—;%-in. Gauge 


in. Gauge 
(Plate shows 36” x 50” section) 2 yards wide only 


[147] 


All Embossed Inlaids Are ce. by the Accolac Process 


sau, a 

t ed | bt | es 

beter tot 
=a ali sic 
oa t= ee 


ff dol 
t= 


mn 
<8 
Lacs 
om 8 
No. 6005 Embossed Inlaid—A ais e i No. 6006 Embossed Inlaid—A Gauge Ne 6007 Embossed Inlaid—A Gan 
(Size of Large Blocks—about 41%” x ) (Size of Large Blocks—about 414” x i) (Size of Large Blocks—about 4 4” x te) 
2 yards wide only 2 yards wide only 2 yards wide only 


_ No. 6018 Embossed Inlaid—A Gauge Bebo: E aihossed Inlaid ACGsune ~~ No. 6027 Embossed Inlaid—A Gauge 
(Size of Blocks—about 6” x 6”) 2 yards wide only (Plate BhOwe 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only 


. 6028 Baabossed Tnlaid2A Gauge ; No. tae Embossed Inlaid—A Gauge No! 6031 Eaibossed Inlaid A Gauge 
(Plate fahows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only 


auge No. 60. 33 Embossed Inlaid—A G uge No. 6042 Embossed Inlaid—A Gauge 


No. 6032 Embossed Talsid== G: 
(Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards aids only (Plate shows 36” x 36” section) 2 yards wide only 


[15] 


Embossed Inlaids Widen the Market for Modern Linoleum 


ie 


gts eee, 
os 7 eg ee) 


Bik BOS Ni £33 P sf Ree eh 
No. 6051 Embossed Inlaid—A Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


oe = 


No. 6062 Embossed Inlaid—A Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


No. 6090 Embossed Inlaid—A Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


No. 6100 Embossed Inlaid—A Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


ct a ae Se 
NR es * P a — =s 5 
No. 6060 Embossed Inlaid—A Gauge No. 6061 Embossed Inlaid—A Gaug 
(Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only 


No. 6071 Embossed Inlaid—A Gauge No. 6072 Embossed Inlaid—A Gauge 
(Size of Light Red Block—9” x 9”) 2 yards wide only (Size of Light Tan Block—9” x 9”) 2 yards wide only 


No. 6091 Embossed Inlaid—A Gauge No. 6092 Embossed Inlaid—A Gauge 
(Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only 


No. 6101 Embossed Inlaid—A Gauge No. 6102 Embossed Inlaid—A Gauge 
(Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only 


[16 ] 


HERE are thirteen Embossed de- 

signs in B Gauge Inlaid Linoleum 

this year, including several of the 
new irregular tile effects. B Gauge 
Moulded Inlaid, particularly adaptable 
for use as bedroom, dressing-room, 
nursery, dining-room, and other resi- 
dential floors, presents an opportunity 
to introduce a new note of color and 
charm in the decorative plan. 

All of the Embossed and Moulded 
Inlaid designs are finished by the Accolac 
Process and have many selling features 
which appeal to the housewife. These 
designs include small all-over carpet and 


a 


wn ae. 
He BH 


we 
be 


mage, 
Na 
oe 


“} 14] 
sane 
miss lp=@ 
[ae bey Lod 
PAT TL a 
om 
ear 


rt 4 | ord | am 
a D | Pode 
or Per Be [_ 


No. 3017 Embossed Inlaid—B Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


No. 3026 Embossed Inlaid—B Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


(Plate shows 18” x 18” section) 2 yards wide only 


Floors 


recy es 


tile effects, with which charming color ee 
schemes can be completed, in various 
light colors liked for household use. 

Some of the 1929 patterns show a 
pronounced tendency towards modern 
art—new-day floors for the new femi- 
nine taste at prices within easy reach. 

B Gauge Linoleum brings embossed 
designs within the reach of the many 
women of discerning taste but moderate 
incomes, who cannot afford the heavier 
grades. Show the colorful new B Gauge 
Embossed designs with your window and 
store displays of breakfast sets and 
bedroom furniture. 


=, ~ et 


>. 


at 


| 
_ 


a 


¢ 
- 
: 
y 
es 
‘ 
: 
vi 
. 


2 


ot 


= 
= 


siejert 


€ 
s 


ST ts 
2 2 Beccane S 


wa: 


ke 


: a cf LS. Pee 
No. 3018 Embossed Inlaid—B Gauge 


: c U No. 3025 Embossed Inlaid—B Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


(Plate shows 36” x 36” section) 2 yards wide only 


-~ S|) CLI. 
No. 3027 Embossed Inlaid—B Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


No. 3057 Embossed Inlaid—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only 


a 


No. 3165 Embossed Inlaid—B Cause 


: ; ; No. 3166 Embossed Inlaid—B Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


(Plate shows 36” x 36” section) 2 yards wide only 


[17 ] 


Armstrong’s B and C Gauge Inlaids—Accolac Process Protection 


Pa 


: No. 3167 Embossed Inlaid—B Gatne No. 3175 Embossed Inlaid—B Gauge No. 3176 Embossed Inlaid—B Gauge 
(Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only 


No. 3185 Moulded Inlaid—B Gauge ~ No. 3186 Moulded Inlaid—B Gauge No. 3195 Moulded Inlaid—B Gauge 
(Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only 


No. 3196 Moulded Inlaid—B Gauge No. 3197 Moulded Inlaid—B Gauge No. 5027 Embossed Inlaid—C Gauge 
(Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only 


"No. 5028 Raibossed Inlaid—C Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


No. 5030 Embossed Inlaid—C Gauge 
(Plate shows 36” x 36” section) 2 yards wide only 


No. 5029 Embossed Inlaid_C Canes 
(Plate shows 36” x 36” section) 2 yards wide only 


[ 18 ] 


Thirteen Patterns in C Gauge Now Offered in Embossed Inlaids 


No: 5031 Embossed Inlaid—C Gauge No. 5032 Embossed Inlaid—C Gauge aNG! 5205 pabossed Inlaid—c Gauge 
(Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only 


No. 5206 Embossed Inlaid—C Gauge No. 5207 Baabossed| Inlaid—C Gauge No. 5215 ‘Embossed Inlaid—C Gauge 
(Plate shows 36” x 36” section) 2 yards wide only (Plate shows 36” x 36” section) 2 yards wide only | (Plate shows 18” x 18” section) 2 yards wide only 


E Na wesicitbecsed Inlaid Gauge. No. 5225 Embossed Inlaid_C Gadcene OP ANGas236 Wanbossed Titard 
(Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only 


t Bod ee is one —" . ea 
Re 5006 Moulded Inlaid—C Gauge “No. 5007 Moulded Inlaid—C cause No. 5016 Moulded Inlaid—C Gauge ; 
(Size of Blocks—about 3” x 3”) 2 and 4 yards wide (Size of Blocks—about 3” x 3”) 2 and 4 yards wide (Plate shows 36” x 36” section) 2 and 4 yards wide 


! é No. 50: ire No. 5058 Moulded Inlaid—C Gauge 
(Plate shows 36” x 36” section) 2 and 4 yards wide (Plate shows 18” x 18” section) 2 yards wide only (Size of Blocks—about 414” x 414”) 2 and 4 te wide 


kk 


wi Bis 


No. 5072 Moulded Inlaid—C Gauge _ No. 5074 Moulded Inlaid—C Gauge No. 5082 Moulded Inlaid—C Gauge 
(Plate shows 18” x 18” section) 2 and 4 yards wide (Plate shows 18” x 18” section) 2 and 4 yards wide (Plate shows 18” x 18” section) 2 yards wide only 


ak E 


pe 4 


tee : Fal and 


No. 5084 Moulded Inlaid—C Gauge No. 5105 Moulded Inlaid—C Gauge No. 5106 Moulded Inlaid—C Gauge 
(Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 and 4 yards wide (Plate shows 18” x 18” section) 2 and 4 yards wide 


GS 


ef 


No. 5235 Moulded Inlaid—C Gauge No. 5236 Moulded Inlaid—C Gauge { C Gauge _ 
(Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 yards wide only (Plate shows 18” x 18” section) 2 and 4 yards wide 


[ 20 | 


Granite, Oak Plank, and Parquetry Inlaid—All Accolac Process 


RANITE, Oak Plank Inlaid, and 
Parquetry Inlaid appear again in 

the Armstrong Line for 1929, due 

to a continuing demand for these vet- 
eran, steady-selling numbers. Allare now 
finished by the Accolac Process which 
adds warmth and luster to the colors of 
the patterns and makes cleaning easier. 
Parquetry and Oak Plank are of the 
Straight Line Inlaid type. The former 
is offered in A Gauge (.118-inch), and 
the latter in B Gauge (.090-inch). 
Granite, a Moulded Inlaid material, is 
made in both B and C Gauges (.095- 


‘ 


2 yards wide only 


No. 10 Oak Plank Inlaid 
(Planks—3 in. wide) 2 yards wide only 


inch and .078-inch respectively). All rien SUC ee LppRcakhy Miloarin ove ene 
three are made two yards wide only. No. 6 Granite Linoleum—B and C Gauges 


No. 511 Parquetry Inlaid 
(Plate shows 18” x 18” section) 2 yards wide only 


ois. 


2 yards wide only 


No. 520 Parquetry Inlaid 
(Plate shows 18” x 18” section) 2 yards wide only 


Permanent Laying Increases Sales of Linoleum Floors 


ROGRESSIVE retailers in every part of the country 

are now equipped to lay permanent linoleum floors by 

the felt-layer method. This modern way of installation, 
by cementing linoleum over a lining of deadening felt, is 
recognized as the surest way to insure the customer’s entire 
satisfaction with his finished floor. It prevents complaints 
which may arise because of damage to the linoleum through 
expansion and contraction of wood floor boards. Many 
merchants, too, have found “permanent laying”’ an entering 
wedge on the profitable “every room” market. 

The linoleum laying instructor attached to the Armstrong 
branch office nearest you will gladly call at your store and 
demonstrate to your salesmen and layers the newest ideas in 
linoleum laying. Retailers are also invited to send linoleum 
layers to Lancaster for a course under the direction of 


‘practical layers in the Armstrong’s Linoleum Laying School. 


There is no tuition fee. The store will need to pay only the 
layer’s traveling and his living expenses while in Lancaster. 


Easy Way to Care for Linoleum Floors 


There are two ways of caring for linoleum manufactured 
by the Accolac Process as described in the “Linoleum Layer’s 
Handbook.” In the average residence, where traffic is not 
severe, a linoleum floor will need very little care other than 
daily sweeping or dust mopping, with an occasional washing. 


The lacquer finish can be renewed, when necessary, every six 


or eight months or once a year, with a coat of Armstrong’s 
Linoleum Lacquer, an easy-to-apply brushing lacquer 
especially prepared for use on linoleum floors. 

In office buildings and other public places, however, where 
the floors are subject to constant use, and relacquering is 


somewhat inconvenient, the best method of caring for a 
linoleum floor is by regular waxing and polishing. 

Another method to insure your customer’s satisfaction 
with his finished linoleum floor and at the same time widen the 
scope of your Floor Covering Department is the addition of 
a floor-maintenance service. 


Floor Maintenance a Part of Retailers’ Service 


To establish a floor-maintenance service in connection 
with your Linoleum Department, you will need one or more 
electric floor machines. You can rent such machines to your 
customers by the hour, with or without your operator, at a 
certain fixed charge, and you can also go to building managers, 
store operators, and office and residence owners and contract 
to clean, wax, and polish their floors regularly. 

After lacquered linoleum has been waxed and polished, all 
your customer has to do to keep it in condition is to go over 
the floor regularly with a dry mop or one moistened slightly 
with Armstrong’s Linoleum Wax (liquid). Muddy footprints 
and other marks may be wiped off with a damp cloth, after 
which rubbing quickly restores the polish. Care must be exer- 
cised always to see that every particle of wax, grease, and dirt 
is removed from linoleum before attempting to relacquer it. 

Be sure to caution your customers to protect their linoleum 
by using glass, metal, or composition gliders with wide bear- 
ing surfaces on all chairs and heavy furniture. 

Armstrong’s Linoleum Wax, Armstrong’s Linoleum Lac- 
quer, one or two approved soaps or cleaning preparations, 
weighted floor-brushes for polishing, protective gliders for 
furniture, and other floor-cleaning sundries form profitable 
sidelines for the Linoleum Department in your store. 


[21] 


Armstrong’s Arabesq—Unusually Good Effects at Modest Prices 
fei! i-8 


_oe . Ss aan a © ieee Sete & ew fs He 
a ‘ xf 

esis: oes it; aid 
es eat Sr SR 


RABESQ, another exclusive Arm- 
strong development, was intro- 
duced in the 1927 Line. Plain, 

Jaspé, or marble linoleum is overprinted 
in soft, pleasing tones, with artistic oil- 
paint patterns. The Accolac Process adds 
dirt and alkali resistance to the decora- 
tive designs in Arabesq Linoleum. Mer- 
chants have found it as much of a 
forward step over the older type of 
printed floor coverings as the improved 
handcraft tiles are an advance over the 
usual run of inlaids. 

The name “‘Arabesq” is coined from 
“Arabesque,” a term used to describe a 


: i\mat 


No. 9002 Arabesq— 
2 and 4 yards wide 


No. 9100 Arabesq 
2 and 4 yards wide 


oe 
fa 1 Eas ee oi 
No. 9301 Arabesq 
2 yards wide only 


type of Greek, Roman, and Moorish 
ornamentation painted, inlaid, or carved 
in low relief. The distinguishing feature 
of the Arabesq Line is the fact that the 
plain, Jaspé, or marble base forms an 
important part of the design. The floor 
has an interesting effect of texture, there- 
fore, as it catches the play of light and 
shadow. Retailers who capitalize the 
growing trend toward the use of color 
in floors should find Arabesq a valuable 
addition to their lines of floor coverings. 

Armstrong’s Arabesq Linoleum is 
made in both two and four-yard widths, 
in one gauge only. 


No. 9010 Arabesq 


. 9102 Arabesq 
2 and 4 yards wide 


No. 9310 Arabesq 
2 yards wide only 


[ 22 ] 


— on 3s 


Fa TY 


on BR 


No. 9000 Arabesq 
2 yards wide only 


No. 9012 Arabesq © 
2 and 4 yards wide 


. 9311 Arabesq 
2 yards wide only 


ne 


Colorful Designs Overprinted on Plain, Jaspé, and Marble 


ee | on% 
a a 


I a ae 


be Oo ee Os 


ies 


HS 
& 


No. 9320 Arabesq. ‘ i ime 2No(9322 Atabesa’s SAIS No. 9330 Arabesq 
2 yards wide only 2 yards wide only 2 yards wide only 


oil ie 
No. 9340 Arabesq 


wane ie 
No. 9332 Arabesq 4 
2 yards wide only 


2 yards wide only 


No. 9341 Arabesq No. 9342 Arabesq No. 8015 Printed—Accolac Process 
2 yards wide only 2 yards wide only 2 yards wide only 


& er — 


No. 8065 Printed—Accolac Process No. 8082 Printed—Accolac Process No. 8086 Printed—Accolac Process 
2 yards wide only 2 yards wide only 2, 2%, 3, and 4 yards wide 


[ 23 ] 


Outstanding Quality 


rags t 


ae 


eo 
No. 8094 Printed—Accolac Process 
2 and 4 yards wide 


No. 8095 Printed—Accolac Process 
2 and 4 yards wide 


No. 8125 Printed—Accolac Process 
2, 2%, 3, and 4 yards wide 


1c Seams 2 
. 2 


aac Sneene 2 
= Seeenn eEeee 
 <8& 8B a a 


2 


i oe | 
_SER@ES SoBe 
es es +s 


No. 8195 Printed—Accolac Process 
2 and 4 yards wide 


1$$$95S5S5S5- 
333 STE 


Printed—Accolac Process 


No. 8200 Printed—Accolac Process } 
2 and 4 yards wide 


yards wide only 


[ 24 ] 


No. 8113 Printed—Accolac Process 
2 and 4 yards wide 


k 
Be. 

I aR, 
t 

| 
bu 


No. 8126 Printed—Accolac Process 
2 and 4 yards wide 


ange a ole ae | te e enlace & 


No. 8196 Printed—Accolac Process 
2 and 4 yards wide 


v 


New Accolac-Processed Prints Show Influence of Modern Art 


NSP RSSA 
DE Tokio’, } Tf” 
eeN > ay 
wen iS. 7 
& +t B 


l 
tes SIAM 


No. 8415 Printed—Accolac Process No. 8445 Printed—Accolac Process 
2 and 4 yards wide 2 and 4 yards wide 


No. 8405 Printed—Accolac Pr 
2 and 4 yards wide 


2 No. 8465 Printed—Accolac Process No. 8466 Printed—Accolac Process No. 8467 Printed—Accolac Process 
2 and 4 yards wide 2 and 4 yards wide 2 yaids wide only 


ee — ee iy 


No. 8468 Printed—Accolac Process No. 8475 Printed—Accolac Process No. 8476 Printed—Accolac Process 
2 and 4 yards wide 2 and 4 yards wide 2 and 4 yards wide 


No. 8477 Printed—Accolac Process No. 8478 Printed—Accolac Process No. 8485 Printed—Accolac Process 
2 and 4 yards wide 2 yards wide only 2 yards wide only 


[ 25 ] 


Ses 


e : 


No. 8486 Printed—Accolac Process 
2 yards wide only 


sl 


a: 
| 
“+e 


Le om 
LL 


4 
aes 


egoeesoes 


3 eee ee: S223 ese: o- 0-4 
® Oe OOS O4 

+o 39e ¢ & OUPELADS 
} Lor oo PP OOo 
Cae 


® 
> 


9G 255555 BR 555353 geese: | 
3335. ee SSis 4 

Secs cisstesseecsstit, 

oe tS ee 4 

p Reateee Setests stteaee 


1a wares pl i LbSSS dieithntd 2G OO predic 
No. 8721 Printed—Accolac Process 
2 yards wide only 


wee yy 
eo 
$¢ 
$ 
4 


> 
} 


g ‘+e > bo CJ 
No. 7133 Printed—Standard Finish 
2 yards wide only 


Best Sellers in Any Stock—Armstrong’s Printed Linoleum 


val 


a+ 


VI) Cn 
ae 


No. 8487 Printed—Accolac Process 
2 yards wide only 


No. 8505 Printed—Accolac Process 
2 yards wide only 


No. 8506 Printed—Accolac Process 
2 yards wide only 


SR ee ere 
ahaa, 
a oe 


Ja 
. 
* 


i § : 5 oat dp my me : e 
ic ; ae see vy uJ Ca. Ps if er / 
_ _ ia a fit Ml he POOR PCM 
No. 8962 Printed—Accolac Process No. 7074 Printed—Standard Finish 
2 yards wide only 


2 and 4 yards wide 


No. 7205 Printed—Standard Finish 
2 yards wide only 


No. 7215 Printed—Standard Finish 
2 and 4 yards wide 


[ 26 ] 


# 


= i nt 4 


No. 7225 Printed— Standard Finish 
2 and 4 yards wide 


| 


Rees 


rT Vases EE oes MM seesre 


No. 7255 Printed—Standard Finish 
2 and 4 yards wide 


No. 7275 Printe —Standard Finis 
2 and 4 yards wide 


Woy, co 
NHL 
‘ a 


No. 7285 Printed—Standard Finish 
2 yards wide only 


eS Be | bo 


No. 7226 Printed—Standard Finish 
2 yards wide only 


ae BO 2G." 
No. 7265 Printed—Sta 
2 and 4 yards wide 


ne 


No. 7276 Printed—Standard Finish 
2 yards wide only 


i 


f=) 
i 


No. 7286 Printed—Standard Finish 
2 yards wide only 


[ 27 ] 


ndard Finish 


a 


Printed Patterns Without Lacquer Finish—Quality at Low Cost 


L 2 ems | a “ 
No. 7245 Printed—Standard Finish 
2 yards wide only 


On 
)_ 6) 
ae. oa" 


So sf SL SME! % is 
No. 7266 Printed—Standard Finish 
2 and 4 yards wide 


No. 7277 Printed—Standard Finish 
2 and 4 yards wide 


a. 


4 
} 
‘ 


No. 7322 Printed—Standard Finish 
2 yards wide only 


Armstrong’s Jaspé Rugs—Smart Patterns All Accolac-Processe 
ts yt S : i 4 — n 


705 Jaspé Linoleum Rug 
6x9’, 7144’ x 9’, 9x 1014’, and 9’x 12’ 


No. 725 Jaspé Linoleum Rug 
6’ x9’, 7’ x 9’, 9’ x 10%’, 9’ x 12’ 
12’ x12) and) 127x157 


No. 715 Jaspé Linoleum Rug 
6'x 9’, 74x 9’, 9 x 104’, and 9’ x 12’ : ites : 
No. 727 Jaspé Linoleum Rug 
6’ x 9’, 714’ x9’, 9’ x 104’, 9’ x 12’ 
12’ x 12’, and 12’ x 15’ 


No. 735 Jaspé Linoleum Rug 
6’x 9’, 744’ x 9’, 9’x 10%, and 9’ x 12’ 


Teen a aS, Be ei cilseie 
No. 736 Jaspé Linoleum Rug 
6/x 9’, 744’ x 9’, 9x 10%’, and 9’x 12’ 


No. 745 Jaspé Linoleum Rug 
67x 9, 7 x 9/, Y x 10M, 9 x 12’ 
12’ x 12’, and 12’ x 15’ 


No. 746 Jaspé Linoleum Rug No. 747 Jaspé Linoleum Rug 


No. 756 Jaspé Linoleum Rug 
6’ x9’, 7% =o ey 1074’, 9’ x12) 6’ x Cae ier ee x12’ 6 x9’, 744 x 9, 9’ x 1014, and 9’ x 12’ 
12’x 12’, and 12’x 15 x 12’, an x 


[ 28 ] 


Attractive, Long-wearing Designs in Jaspé and Inlaid Rugs 


No. 755 Jaspé Linoleum Rug 
6’ x 9’, 714’ x 9’, 9’ x 1014’, and 9’ x 12” 


No. 767 Jaspé Linoleum Rug 
6’ x 9’, 714 x 9’, 9 x 1014’, 9’ x 12” 
12x 12’, and 12 x 15’ 


Ria nian 
MIME 


(7 


4: 
ANS 


oN 
oA 


Vox 
VT, 


A 
ANS 


2 S, 
y 


v§ 


oe, 
2 
% 


¥,! 


“No. 1030 Inlaid Linoleum Rug _ 
94 x1:2/ and) 12/'x 12 


No. 757 Jaspé Linoleum Rug 
6’ x 9’, 744’ x 9’, 9’ x 104’, 9’ x 12’ 


No. 766 Jaspé Linoleum Rug 
6’ x 9, 714’ x 9’, 9’ x 10’, 9’ x 12’ 
12'x 12’, and 12’ x 15’ 


a 


mo 
; 


é a bs 


Ree BS 
No. 1010 Inlaid Linoleum Rug 
6’ x 9’, 9’ x 12’, and 12’ x 12! 


"i 


+ 


a 
~ 
+~ 


YE CREE 


we. 


e 
Lor o2 2 


a 


No. 1040 Inlaid Linoleum Rug 
9’ x 12! and 12/ x 12’ 


[ 29 ] 


a 


SREP QRS SARE SIN Ne a. a et inna seclomenananty 


‘ 2 Ads 
No. 765 Jaspé Linoleum Rug 
6’ x 9, 714’ x 9’, 9 x 1014’, 9 x 12’ 
12’ x 12’, and 12’ x 15’ 


UO] 


xX 


Ve 


— 
A 


ow, 


DPX DXDC DX OCDCDXXDX 


hei 


No. 1011 Inlaid Linoleum Rug 
6x 9%, 9's 12) ‘and 19" x 12" 


No. 1041 Inlaid Linoleum Rug 
9’ x 12’ and 12’ x 12’ 


Armstrong’s Printed Linoleum Rugs—Sealed by Accolac Process 
oo 3 : F 38) - ma ; a ae ; hal: Soe ™ 


Pepe : Gris i eis Haat Ws Spy Aas NAS SM ee Re ie wwe a 
No. 800 Printed Linoleum Rug No. 801 Printed Linoleum Rug No. 802 Printed Linoleum Rug 
6’ x 9, 744’ x 9’, 9 x 104’, 9’ x 127 6’ x 9’, 714 x 9’, 9 x 1014’, and 9’ x 12’ 6! x9’, 714’ x 9’, 9’ x 1014’, 9’ x 17 


12’ x12’, and 12 x 15’ 12/ x 12’, and 12/3 


No. 803 Printed Linoleum Rug No. 867 Printed Linoleum Rug 
6’ x 9’, 7144 x 9’, 9’ x 104’, and 9’ x 12’ 6’ x 9’, 744 x 9, 9 x 10%’, and 9’ x 12’ 


No. 905 Printed Linoleum Rug No. 908 Printed Linoleum Rug No. 960 Printed Linoleum Rug 
6 x 9’, 7144 x9’, 9 x 1014’, 9’ x 12 6’ x 9’, 714’ x 9’, 9’ x 1014’, 9’ x 12’ 6’ x 9’, 714 x 9’, 9’ x 104’, 9’ x 12 
12’ x 12’, and 12’ x 15’ 12’ x 12’, and 12’ x 15’ 12’x 12’, and 12’ x15’ 


No. 961 Printed Linoleum Ru No. 962 Printed Linoleum Rug No. 980 Printed Linoleum Rug 
6/ <9 7g x 9, 9x 10’, 9’ x ey 6’ x 9’, 714’ x 9’, 9’ x 1014’, 9’ x 12’ 6’ x9’, 714’ x 9',9 x10’, 9’ x12’ 
12’ x 12’,’and 12’ x 15’ 12” x12". and 12’ -x 15’ 12’ x 12’ and 12’ x 15’ 


[ 30 | 


No. 981 Printed Linoleum Rug 


No. 982 Printed Linoleum Rug 
6’ x 9, 714) x 9’, 9’ x 10’, and 9’ x 12’ 


6’ x 9’, 714’ x 9’, 9 x 101%’, and 9’ x 12’ 


No. 991 Printed Linoleum Rug 
6’ x 9, 7144’ x 9, 9’ x 10%’, 9 x12” 
12nx 12), and 12) x 15! 


No. 992 Printed Linoleum Rug 
6’ x 9’, 714’ x 9’, 9’ x 10%’, 9’x 12’ 
12°< 12%, and 12’ x15’ 


es fe We = _ ee Ae 
loth No. 111 Stair and Passage Clot 
24 inches wide only 


No. 110 Stair and Passage C 
24 inches wide only 


No. S120 Jaspé Stair and Passage C 
24 inches wide only 


a6, 


loth No. S121 Jaspé Stair and Passage Clcth 
24 inches wide only 


a sf § io 


No. S132 Jaspé Stair and Passage Cloth 
24 inches wide only 


No. $131 Jaspé Stair and Passage Cloth 
24 inches wide only 


[ 31 ] 


ers a Profitable Sideline 


a 


pnege ae 


No. 990 Printed Linoleum Rug 
6’ x 9’, 714’ x 9’, 9’ x 10’, 9’ x 12’ 
12’ x 12’, and 12’ x15’ 


No. 100 Stair and Passage Cloth 


4 a5 BIE ‘tw ay 
No. S130 Jaspé Stair and Passage Cloth 
24 inches wide only 


"hy ey 


re G q eg ee mee 
No. S133 Jaspé Stair and Passage Cloth 
24 inches wide only 


best known characters in the floor cov- 
ering trade today. Your customers 
know her—they see her smile on the pages of 
their favorite magazines and newspapers, they 
have heard her voice and the delightful music 
of the Armstrong Quakers on the air. They 
know her as the trade-mark of the line of Arm- 
strong’s Quaker Rugs—attractive designs, 
easy to clean, durable finish, and low cost. 
There are twenty-six designs in Quaker 
Rugs in the 1929 Line, including a variety of 
unusually interesting new effects. Made ona 
base of thick, tough felt, printed in heavy oil 
paints, and finished by the Accolac Process, 
the Armstrong Quaker Rug is a quality 
product. Surface dirt can be easily wiped 
off. Stains and grease spots can be removed 
at once with a little soap and water. The 


No. 4571 Quaker Rug 
6’ x 9’, 714’ x 9’, 9’ x 9’, 9’ x 10 
9’ x 12’, and 9’ x 15’ 


No. 4590 Quaker Rug 
18” x 36”, 3x 414’, 3’ x 6’, 6 x9’, 7 x 
9’ x 9’, 9’ x 1014’, 9’ x 12’, and 9’ x 15’ 


of every Armstrong Quaker Rug. Each one 
is guaranteed by the Armstrong Quaker Girl 
Certificate. 

All the women in your community know 
about Quaker Rugs. Many of them have seen 
the booklet, “Rich Beauty: at Low Cost,” 
which shows some of the attractive patterns 
in which the rugs are made. Their children 
are playing with the Armstrong Quaker Doll 
Cut-Out Set—another way of taking Quaker 
Rug patterns into the home. The way has 
been paved for you to reap a rich harvest in 
the sale of Armstrong’s Quaker Rugs and 
Piece Goods, inexpensive floor coverings of 
real merit—by featuring this line in your win- 
dow displays, newspaper advertising, and floor 
covering department. Keep your eye on the 
Quaker Girl—she’s working for your store. 


No. 4580 Quaker Rug 
18”*x 36”, 3’x 44’, 3’ x 6’,4%4 x44’, 6 x¥ 
TY x9’, 9 x9’, 9 x 10W’, 9 x 12’, and 9’ x 15’ 


No. 4591 Quaker Rug 
18” x 36”, 3’ x 414, 3’ x 6’, 6 x 9’, 7’ x 9 
9’ x 9’, 9’ x 10%’, 9’ x 12’, and 9’ x 15’ 


No. 4610 Quaker Rug 
18” x 36”, 3’ x 414’, 3’ x 6, 6’ x9’, 74 x9 
9’ x 9’, 9x 1014’, 9’ x 12’ and 9’ x 15’ 


[ 32 ] 


No. 4570 Quaker Rug 
6 x 9/, 714 x 9’, 9’ x 9’, 9 x 101 
9’ x 12’, and 9’ x 15/ 


Crew peagen ey 


pea moan porns 


vi 


siaearonenars yd hans pean, 


No. 4581 Quaker Rug 
18” x 36”, 37x 414’, 3’ x 6’, 414’ x 4’, 6’ x9 
74 x9’, 9' x 9’, 9’ x 10%’, 9’ x 12’, and 9x15’ 


No. 4592 Quaker Rug 
18” x 36”, 3x 414, 3° x 6/, 6x9", TH x9 
9’ x9’, 9’ x 10%’, 9’ x 12’, and 9’ x 15’ 


No. 4611 Quaker Ru 
18” x 36”, 3’ x 44’, 3’ x 6, 6 x9’, TH x9 
9’ x 9’, 9’ x 1014’, 9’ x 12’, and 9’ x 15’ 


Ste a ee Se ee 


New Designs, Modern Colorings—All Finished by Accolac Process 


ee Sey a ci cic z i SALE DIAN x es Mibh = Lica 
No. 4620 Quaker Rugs No. 4621 Quaker Rug No. 4622 Quaker Rug 
6’ x 9, 714’ x9’, 9' x9’, 9° x 1014’, 9’ x 12’, and 9’ x 15’ 6x 9’, 714 x 9’, 9’x 9’, 9x 1014’, and 9’ x 12’ 6’x 9, 714 x 9’, 9’x 9’, 9’ x 1014’, 9 x 12’, and 9x 15/ 


No. 4623 Quaker Rug 
6’x 9’, 714’ x 9’, 9x 9’, 9’x 1014’, and 9’ x 12’ 


Z 


0, 4631 Quaker Rug 
14) x 9’, 9’x 1014’, and 9/ x 12’ 


for) 
Ry 
4 
Q 
“I 


No, 4630 Quaker Rug 
6’ x 9, 714’ x 9’, 9’x 1014, and 9’x 12’ 


AG a 


No. 4640 Quaker Rug 


. 4632 Quaker R 
18” x 36", 3’ x 414’, 3’ x6, 444 x4, 6 x9! 6 x 9 ny ro oe io amo ie 
714 x 9!, 9x9’, 9x 10%, 9’ x 12’, and 9’ x 15" ; eS ae im 


No. 4641 Quaker Rug No. 4642 Quaker Rug No. 4643 Quaker Rug 
18” x 36”, 3x 414, 3'x6, 4’ x4 6 x 18” x 36”, 3’ x 44’, 3x6, 4x4 oxy 6’ x 9’, 714’ x 9', 9’ x 9’, 9’x 104’, 9x 12’, and 9 x 15’ 
744 x 9, 9x9’, 9’x 104’, 9x 12’, and 9’ x 15’ 719’ x 9’, 9’x 9’, 9’ x 1014’, and 9 x 12’ 


[33a 


Armstrong’s Quaker Rugs and Piece Goods—Felt-Base—Accolac 


sare) gl 
ie 


No. 4651 Quaker Rug No. 4652 Quaker Rug 
6’ x9, 714 x 9’, 9 x 9’, 9 x 1014’ 6’ x 9’, 714’ x9’, 9’ x 9’, 9x 1014’, and 9’ x 12’ 
9’ x 12’, and 9’ x 15’ 


No. 4650 Quaker Rug 
6 x 9, 714’ x 9’, 9’ x 9’, 9 x 104’ 


9’ x 12’, and 9’ x 15/ No. 4660 Quaker Rug TT RE Ghai 
18” x 36”, 3’ x 434, 8° x 6, 414 x4, 6x9 6x9, 714° x9, x9, 9 x 1034, and 9 x 12’ 


74 x 9, 9’ x 9’, 9’ x 10%’, and 9’ x 12’ 


No. 4662 Quaker Rug No. 2050 Armstrong’s Quaker Floor Covering No. 2052 Armstrong Ss Quaker Floor 
18” x 36”, 3x 414, 3° x 6’, 444’ x 4’, 6’ x9! 2 yards wide only 2 and@ yards wide 


74’ x 9/, 9’ x 9’, 9’ x 1014’, and 9’ x 12’ 


ie 


56 6 @ 6 6° @ 
[ 433) L ) eS J t / = 
6 @ @6.656:.@60C.60 Lait, 


No. 2080 Armstrong’s Quaker Floor Covering No. 2170 Armstrong's Quaker Floor Covering No. 2171 Armstrong’s Quaker Floor Coverin 
2 yards wide only 2 and® yards wide 2 yards wide only 


By Se 


# % Bb. he ABS 


[344 


Armstrong’s Quaker Floor Covering—An Excellent Buy 
Wy, AOS . exe 
oe eee 


an 
C3 5S 00 COCCS OCHS Cees. eS XS 2 He ‘e's es « 


SC CCSESOOS ee ee ; me ak net a 
ae tee 
eweeric,? °Y ceeeeeecey ECHO Psy 
eens + ee ME Ce 
Soca asec mE © 


NS FOS eS 
Ce (ie ) eS 


* 


Se, 
eS 
az 


®, 

a 

et 

Bs 

<< 
3 


Ree SOSSCS COS Es Ca ae ae 9 
ot eeseecen S ueeeecene? 
‘ wee PARR SS : oT | cM 
No. 2172 Armstrong’s Quaker Floor Covering No. 2191 Armstrong’s Quaker Floor Covering No. 2200 Armstrong’s Quaker Floor Covering 


2 and Byards wide 2 yards wide only 2 and yards wide 


i RD : oes se 


Ree 


SAA tase nae oe Sede: BS. REE SS SER WZ, : \ WE 
No. 2201 Armstrong’s Quaker Floor Covering — No. 2220 Armstrong’s Quaker Floor Covering No. 2221 Armstrong’s Quaker Floor Covering 
2 yards wide only 2 yards wide only 2 yards wide only 


FS 


a # : Ee 
No. 2230 Armstrong’s Quaker Flo: 
2 and@ yards wide 


r ee esa, Bis. RRS ie iit) ‘ i 
No. 2241 Armstrong’s Quaker Floor Covering 
2 yards wide only 


r Covering 


cm Ge F . 


No. 2260 Armstrong’s Quaker Floor Covering No. 2261 Armstrong’s Quaker Floor Covering : No. 2270 Armstrong’s Gtaken F loor Covering ; 
2 and yards wide 2 and @yards wide 2 and Qyards wide 


i357] 


oe fess ie 


rong’s Quaker Floor Covering 
2 yards wide only 


Ai near, eee Ses OUAES Metall 
Armstrong’s Quaker Floor Covering 
2 yards wide only 


No. 2310 Armstrong’s Quaker Floor Coverin: 
2 and 3 yards wide 


No. 2290 Armstrong’s Quaker Floor Covering 


1 No. 2291 Armstrong’s Quaker Floor Covering 
2 and 3 yards wide i 


2 and 3 yards wide 


Se pie = He 


a Oo 


ge } 


 ——| — ms" socal | son ol 


No. 2311 Armstrong’s Quaker Floor Covering No. 2320 Armstrong’s Quaker Floor Covering No. 2321 Armstrong’s Quaker Floor Covering 
2 and 3 yards wide 2 and 3 yards wide 


2 and 3 yards wide 


Va 


No. 2322 Armstrong’s Quaker floor Covering 
2 yards wide only 


“No. 2330 Armstrong’s Quaker Floor Covering 


2 yards wide only 


2 and 3 yards wide 


[ 36 ] 


Your Customers All Know the Q 


me and the Quaker Girl 


yo Fae 


pi a | ist ES 


i 7™ \ \ | 
Z 2s: ON Gh Ae. Sl 
No. 2332 Armstrong’s Quaker Floor Covering No. 2340 Armstrong’s Quaker Floor Covering No. 2341 Armstrong’s Quaker Floor Covering 
2 and 3 yards wide 2 yards wide only : 2 yards wide only 


No. 2350 Armstrong’s Quaker Floor Covering No. 2351 Armstrons’s Quaker Floor Covering No. 2352 Armstrong’s Quaker Floor Covering 
2 and 3 yards wide 2 yards wide only 2 and 3 yards wide 


ea, err : : nn ; bo | 
No. 2360 Armstrong’s Quaker Floor Covering No. 2361 Armstrong’s Quaker Floor Covering No. 2362 Armstrong’s Quaker Floor Covering 
2 and 3 yards wide 2 and 3 yards wide 2 yards wide only 


si ae aN Uris a x =) 
) No. 2371 Armstrong’s Quaker Floor Covering No. 2372 Armstrong’s Quaker Floor Covering 
2 yards wide only 2 yards wide only 2 yards wide only 


bea 


Armstrong’s Standard-Felt Rugs—Without Lacquer Finish 


am 


No. 4005 Standard-Felt Rug No. 4006 Stanaard-Felt Rug No. 4007 Standard-Felt Rug 
6’ x 9, 74 x 9’, 9’ x 9’, 9’ x 1014’, 9’ x 12’, and 9’ x 15’ 6! x 9', 714 x 9/, 9’ x 9’, 9x 1014', 9 x12’, and 9 x 15’ 6’ x 9, 714’ x 9’, 9 x 9’, 9’ x 1014’, 9’ x 12’, and 9x15’ 


No. 4033 Standard-Felt Rug No. 4120 Standard-Felt Rug ; No. 4122 Standard-Felt Ru 
18” x 36”, 3’ x 44’, 3’ x6,4%' x4W’, 6’ x9’ 18” x 36”, 3x 4%, 3’ x 6’, 414’ x44’, 6’ x9! 18” x 36”, 3x 414’, 3’ x 6’, 444’ x44’, 6 x9 
714 x9, 9x9’, 9 x 1014’, 9’x 12’, and 9 x 15’ 74 x9’, 9’ x 1014’, 9’ x 12’, and 9’x 15’ 74 x 9’, 9 x 1014’, 9’ x 12’, and 9’ x 15’ 


No. 4160 Standard-Felt Rug 


No. 4130 Standard-Felt Rug No. 4131 Standard-Felt Rug : > 3) ; ; ; 
6 x9’, 714/ x 9’, 9x 9, 9’x 10%’, and 9’ x 12’ 6’ x 9/, 74% x9’, 9’x 1014, and 9” x 12” 6! x 9’, 714 x 9’, 9’ x 9’, 9’ x 1014’, 9’ x 12’, and 9’x 15 


No. 4161 Standard-Felt Rug No. 4162 Standard-Felt Rug No. 4170 Standard-Felt Rus wey. 
6'x 9/, 714 x 9’, 9x 9’, 9x 10’, and 9’ x 12’ 6’ x9, 714’ x9’, 9 x 9’, 9x10’, and 9 x12’ 18” x 36”, 3x 414’, 3’ x 6’, 414’ x44’, 6 x9 


714 x9, 9x9, 9’ x 1014’, 9 x 12’, and 9’ x 15 


[ 38 ] 


Floor Coverings at the Lowest Prices Consistent with Quality 


er paar 9 i a 


AA 


hae 
O° 22 PE PL 


‘ a+ oe A ts 

+ 5 BW rs fa) 
4 < 0 ¥, 
Angsa alee COND 
‘ a A ye eas r 


No. 4171 Standard-Felt Rug No. 4172 Standard-Felt Ru No. 4180 Standard-Felt Rug 
18” x 36”, 3’ x 44’, 3'x 6’, 414’ x44 OaxiOe 18” x 36”, 3’ x 414’, 3’ x 6’, 414’ x 410’ 6 x 9 6’ x 9', 714’ x9’, 9’x 9’, 9’ x 104’, 9’ x 12’, and 9’ x 15’ 
714 x9’, 9’ x 9’, 9 x 1014’, 9’ x 12’, and 9 x 15’ 74! x 9’, 9 x 9’, 9’ x 1014’, 9’ x 12’, and 9 x 15’ 


seeezsi|peseaee bs 
IPA are ea 
ies et ean | te 
ee 3 f 


i] Paes 


ce ae = 
peseae! 


xy fo 
ee = = : SES 
’ 3 ait 
: : my € 
Ht ee 2 9 Be “ 
is of nee m nea 
ee ms | eere ress | of) fd saenels 


Be Pas 


Wwe egees ; 


No. 4181 Standard-Felt Rug No. 12002 Standard-Felt Floor Covering No. 12003 Standard-Felt Floor Covering 


6 x 9’, 714’ x 9’, 9’ x 9’, 9’ x 1014/, 9’ x 12’, and 9’ x15’ 2 and 3 yards wide 2 and 3 yards wide 


Noe ye, x bg be 
wef ! 

tgp ot é 
WY Fo oh a(S G 


ye = i ee Me Oe 


a 


e 


bP. ae e tats GE RS & bAT IN. uf : 
No. 12020 Standard-Felt Floor Covering No. 12021 Standard-Felt Floor Covering No. 12030 Standard-Felt Floor Covering 
2 yards wide only 2 yards wide only 2 and 3 yards wide 


sia at Tao ana on AVP i i 
No. 12031 Standard-Felt Floor Covering No. 12040 Standard-Felt Floor Covering 
2 and 3 yards wide 2 and 3 yards wide 


och io. 


[ 39 ] 


Armstrong’s Standard-Felt Piece Goods—Not Lacquered 


| Lae, | 


oF | 


shee i: a ese ES 
andard-Felt Floor Covering 


No. 12050 Standard-Felt Floor Covering 


No. 12051 St 
2 yards wide only 


2 yards wide only 


elt Floor Covering 
2 yards wide only 


a Re - a ts Bal “ d ) Bs he 
No. 12111 Standard-Felt Floor 
2 yards wide only 


Covering 


2 and 3 yards wide 


HE Armstrong Rug Display Rack 
shown here carries corner sections 
of 6 x 9-foot rugs, two rug corners 

clamped back to back in each steel arm, 
swinging from an upright, sturdy frame. 
The rug corners are easily removable so 
that they may be shown to a customer 
either on the rack or on the floor. 

The entire rack, exclusive of rug cor- 
ners, welghs approximately 200 pounds 
and, as it is fitted with casters, may be 
moved about to any convenient point 


[ 40 ] 


V2 ~~ . a + — 


w Ah ime 


12101 Standard-Felt Floor 
2 yards wide only 


= 2 a ol 
Standard-Felt Floor Covering 
2 and 3 yards wide 


Armstrong’s Rug Display Rack Helps Sell Rugs 


on the floor. When not in use the rack 
may be pushed against the wall. 

The rug rack as shipped from the 
factory at Lancaster, or wholesale 
stock, includes malleable iron base, 
steel beam frame, enameled name sign, 
and six steel arms. Extra steel arms 
(capacity of the rack frame is twelve 
arms) may be had at a small addi- 
tional charge. 

Corners of any Armstrong Rug, 36x54 
inches in size, will be sold to fit this rack. 


Armstrong’s Quaker Passage Cloth and Felt- Base Rug Border 


PN a Quaker Passage 
Cloth is made in four colorings 
of one pattern, 24 inches wide only. 
Printed on heavy saturated felt, and 
protected by the Accolac Process, 
Quaker Passage Cloth is a practical 
floor material for corridors and halls. 


Armstrong’s Felt-Base Rug Border 
is made of a good grade of saturated 
felt with waterproof back. There are 
eight patterns, seven made 24 inches 
and 36 inches wide, two designs also 
made 2 yards wide, and No. 55 manu- 


No. P201 eet) Ss Ouaker Passage Cloth 
24 inches wide only 


No. 59 Felt-Base Rug Border 
24 in., 36 in., and 2 yds. wide 
Also in dull finish No. 56, 24 in. and 36 in. wide 


No. 53 Felt-B Base Rug Borders 
24 in. and 36 in. wide 


factured 2 yards wide only without a 
border so that it ean be laid from wall 
to wall in corridors and small rooms. 


Rug Border is not finished by the 
Accolae Process, but the patterns are 
imprinted on the surface in durable, 
glossy varnish finish oil paints. Two 
designs are also available ina dull fin- 
ish—No. 56, which is similar to glossy 
finish No. 50; and No. 57, similar to 
No. 51. Armstrong’s Felt-Base Rug 
Border does not stick to the floor and 
lies flat without buckling or curling. 


No. P202 Armstrong’s Quaker Passage Cloth — 


24 inches wide only 


No. 51 
24 in. and 36 in. wide 
Also in dull finish No. 57, 24 in. and 36 in. wide 


No. 54 Felt-Base Rug Border 
24 in. and 36 in. wide 


[411 


a 


I A 


ae 


Si Waly iH} Ht me 
", hk WANA 


No. "P200 Armstrong’s Quaker Passage Cloth 


hit 


oe uf 


i 


iin 


it f 
Crh 


24 inches wide only 


Hi 


No. P203 reer Ss Oueler Pase ge Cloth 
24 inches wide only 


No. 52 Felt-Base Rug Border 


24 in., 


36 in., 


and 2 yds. wide 


No. 55 Felt-Base Rug Border 
2 yards wide only, without border 


Shipping Weights of Armstrong Floor Products 


Average Average 
Width crated wt. crated wt. 
Yards per sq. yd. — per roll of 
in lbs. 30 lin. yds. 
Battleship— 14-inch rd 16.2 974 
Battleship—6mm. nex ee 15. 920 
Battleship— %-inch.... er 3 12. TA4 
Light Battleship... .. 3p ane, 9. 547 
Plain—A Gauge.... aN 2 9. 571 
Plain—B Gauge. 3 491 
Plain—C Gauge. 391 
Plain—D Gauge. . 326 
Cork Carpet—X XX Gauge 570 
Cork Carpet—~XX ange 494 
Inset Jaspé— %6-inch. 900 
Inset Jaspe—A Gauge 655 
Jaspé—%6-inch. 698 
Jaspé—A Gauge. 517 
Jaspé—B Gauge..... 479 
Jaspé¢—C Gauge. . 385 
H: dias Marble Inlaid—Lt. 
Battleship 2. 722 
Handmade Marble Inlaid—A Gauge : 607 
Marble Border—Lt. Battleship 2 Q. 722 
Marble Border—A Gauge ; 607 
De Luxe Marble Inlaid—A Gauge.. 2 =2 613 
De Luxe Marble Inlaid—B pete : af 473 
Oak Plank Inlaid...... § of 473 
Parquetry Inlaid oe ee ie a 613 
Granite Inlaid—B Gauge.......... 6 455 
Granite Inlaid—C Gauge.......... 2 ‘ 319 
Straight Line Inlaid—A Gauge..... 2 ne 613 
Straight Line Inlaid—D Gauge.... 2 ide 362 
Straight Line Inlaid—Z Gauge Q 3b. 318 


BOARS OWOUNEUN TH & 


Average 
Width erated wt. 
Yards per sq. yd. 
44 Ib 

Embossed Inlaid—3¢-inch 
Embossed Inlaid—A Gauge 
Embossed Inlaid—B Gauge 
Embossed Inlaid—C Gauge 
Moulded Inlaid—B Gauge.... 
Moulded Inlaid—C Gauge.... 
Moulded ya Cc Gayee- ts 
Applikaid. ; 
Arabesq 
Arabesq 
Printed—Accolac Process .. 
Printed—Accolac Process .. 
Printed—Accolac Process .. 
Printed—Accolac Process .. 
Printed—Standard Finish. . 
Printed—Standard Finish. . 
Printed—Standard Finish. . 
Stair, Cloth. 


st 
1 


or 


Quaker Pisés Goods. 
Quaker Piece Goods. .. = 
*Standard-Felt Piece Goods... 
Standard-Felt Piece Goods. . 
*Felt-Base Rug Border.... 
*Felt-Base Rug Border...... 
*Felt-Base Rug Border............ 


CR ROPE PEE PR RR IONS 


*Wrapped in heavy paper for shipment, not crated 
+Weight on the bas's of 20 lineal-yard roll 

e+ Weight of 24 square yard 

°Weight on the basis of 60 lineal-yard roll 


Armstrong’s Rugs, Packed in Cartons Not Crated, Weight in Pounds 


Inlaid Jaspé Printed Quaker Standard 


Lino. Lino. Lino. Rugs 

Oe Ord. 34 29 28 
yi feet 6 Gaclieg x 9 feet. 41 35 36 
9 x 9 feet. 42 
9 feet x 10 feet 6 inches 54 $ 48 
9 x 12 feet 63 5é 54 
Or TS-feet.. cae 68 
12 x 12 feet... 9s 87 


Average 
crated wl. 
per roll of 

80 lin. yds. 
906 
572 
475 
371 
455 
355 
715 
437 
294 
587 
282 
351 
414 
559 
276 
405 
547 

uirE 

93 
272 
4017 
180 
3257 

81° 
162° 
162 


Inlaid Jaspé Printed Quaker Standard 
Lino. Lino. Lino. Rugs Felt 


1a 
1Sx Vitectes oe a... . 110 94 

**18.x°36umches.),Gan,.... 

*3 x 41% feet 

*416x 416 feet........ 

*3 x 6 feet 3 

*Packed three rugs to a carton 
**Packed twenty-four rugs to a carton 


Shipping Weights of Sundries 


Weight 


per Package 


Armstrong’s Lining Felt 


1 roll—(25 yards to a roll) 
1 roll—(50 yards to a roll) 


Armstrong’s Linoleum Paste 


1-gal. can—(1 to a carton) 

1-gal. cans—(4 to a carton) 

os 5-gal. pail 

~~ 30-gal. drum 
~, > 


1-ql. cz 
1-gal. can—(1 to a carton) 
1-gal. cans—(4 to a carton) 
5-gal. pail 
Armstrong’s Linoleum Liquid Wax 
1-pint cans (24 to a box) 
1-quart cans (12 to a box) 
1o-gal. cans (6 to a box) 
1-gal. cans (4 to a box) 
5-gal. pail 
Armstrong’s Linoleum Paste Wax 
1-pound cans (24 to a box) 42 
4-pound cans ( 4 to a box) Q27 


Armstrong’s Linoleum Lacquer 
lsquart cans (12 to a carton)..,...... 
1-gallon can (1 to a carton) 
l-gallon cans (4 to a carton) 
5-gallon can 


Armstrong’s Lacquer Thinner 
¥9-pint cans (24 to a carton) 
1-pint cans (24 to a carton) 


Miscellaneous 


Linoleum rollers.... 

Rug sample racks (complete with six arms, crated) . 
Rug rack arms (six packed in wooden box) 
Lacquer brushes (12 in a cardboard box)... . 
Unfilled sand bags (12 in a bundle) 

Seam cutters (one in a cardboard box) 

Paste spreader (with rubber) 

Extra rubbers for paste spreaders—each 
Long blade knives (12 in a cardboard box) 
Short blade knives (12 in a cardboard box) 
Straight edges (1 in a carton) 


52 
22 
30 
Q7 


Weight 
per Package 


Table of Roll Yardage 


Single rolls cannot be supplied larger than the maximum shown 


Printed ‘Linoletm @iyardstwide.. 7). .5.. 005m neces eas 


Printed Linoleum 21% yards wide 
Printed Linoleum 8 yards wide 
Printed Linoleum 4 yards wide 
All Inlaid Linoleum 2 yards wide 
All Inlaid Linoleum 4 yards wide 
All Jaspé Linoleum 2 yards wide 


Square Yards 

Min. Max. 

64 All Battleship and Plain 2 yards wide 
80 Cork Carpet 2 yards wide 

96 Quaker and } 2 yards wide. 

128 Standard-Felt § 3 yards wide 


59 Felt-Base Rug Borders 24 inches and 36 inches 


120 Felt-Base Rug Borders 2 yards wide. . 
60 


Note: Crated weights given are averages only, but accurate enough for estimating 
freight. There may be slight variations in the w eight of crated rolls, due to per- 
missible variations in gauge (.005 inch plus or minus), differences in yardage of 


rolls, and in weight of crating lumber. 


Square Yards 
i Max. 

64 

64 

75 

115 

60 

60 


Nf 


AVERY Libs 
igri UNE 


. 
) SITY 


- Barimore 


WHOLESALERS AND WAREHOUSING POINTS 


Armstrong’s Linoleum and Armstrong’s Quaker Rugs and Floor Covering 


Alabama 


BirMINGHAM 


BirMINGHAM Renard Linoleum & Rug Co. 
; Arizona - 


Miia Volker & Co. 

(Address, Home Office, Kansas City, Mo.) 
PHROPNIZ 65 5 fy en et William Volker & Co. 
(Address, Home Olin, Kansas City, Mo.) 


Arkansas 


Eads Bros. Furniture Co. 
The Brandon Stove Co. 


(Address, “Home Office, “St: kon At 
William Volker & Co. 


Los ANGELES 
San Francisco. . 
San Francisco 


Colorado 


William Volker & Co. 
William Volker & Co, 


Connecticut 
Empire Carpet Corporation 
Florida 
Swindal-Powell Co. 


Harrtrorp 


JACKSONVILLE 


Illinois 


Carson Pirie Scott & Co. 
366 West Adams St. 
Glabman Brothers, Inc. 
1306-16 Newberry Ave. 
©. W. Richardson & Co. 
230 West Monroe St. 
SPRINGFIELD sininenetan oats Axtell-Kramer Co. 


Indiana 


Carson Pirie Scott & Co. 
(Address, Home Office, Chicago, Ill.) 
Eyaneyiniy ae J. Kennard & Sons Carpet Co. 

(Address, Home Office, St. Louis, Mo.) 
INDIANAPOLIS... ...-..--- Hibben, Hollweg & Co. 
InpraNarouis......J. Kennard & Sons Carpet Co. 
RicuMoNnD Adam H. Bartel Company 
VINCENNES The Saiter-Morgan Co. 


Cuicaco 
Curcaco 


Cuicaco 


. EvansviILt_e 


Crepar Rapips Welch-Cook-Beals Co. 
Des Moings............Robertson-Boydston Co. 


Kansas 


Innes Wholesale Furniture Co. 
William Volker & Co. 


Kentucky 


Ades-Lexington Dry Goods Co. 
The Otis Hidden Co., Inc. 


Louisiana 
New Oe EANE Renard Linoleum & Rug Co. 
SHREVEPORT.. eee Furniture & Carpet Co. 
SHREVEPORT R. Moore Dry Goods Co. 
(Address, tent Office, Memphis, Tenn.) 


Maryland 
BALTIMORE Empire pre Corporation 
BYES 6 £0) ©: SOS en rs aines & Co. 
Danial Miller Company 
CumMBERLAND..Cumberland Dry Goods & Notion Co. 


Massachusetts 
C. C. Bailey Co., Ine. 


.. Empire Carpet Corporation 
. L. Ham Co. 


LrexincTon 
LovisviLLE 


Michisan: 


Burnham, Stoepel & Co. 
A. Finsterwald Co. 


ARMSTRONG CORK COMPANY, FLOOR DIVISION, 


New Orurans, 1833-36 Canal Bank Bldg. 
New York Crry, 295 Fifth Avenue 

Sr. Louis, 1102-3 Ambassador Building 

» San Francisco, 180 New Montgomery St. 
SeattLeE, 803 Terminal Sales Building 


ATLANTA, 1228 Candler Building 
Boston, to be announced Jan, 1, 1929 
Cuicaco, 1206 Heyworth Building 
Cincinnati, 538 Dixie Terminal Building 
CLEVELAND, 603-605 Hanna Building 


Goodall-Brown Dry Goods Co. ~ 


Minnesota 


Darecsudl 


. William Volker & Co. 

(Address, Home Office, Kansas City, Mo.) 

Kansas saat William Volker & Co. 

5T. JOSEPH. . Tootle-Campbell Dry Goods Co. 

. JOSEPH.... es & Motter Mereantile S 0. 
E 


JOPLIN. 


S 
Willtem Volker & Co. 
(Address, Home Office, Salt Lake City, Utah) 
Great Fauts.. William Volker & Co. 
(Addréss, ‘Home Office, at Lake City, Utah) 
MissouLa Missoula Mercantile Company 


Nebraska 
Whereas. Volker & Co. 
(Address, Home Office, Kansas City, Mo.) 
hes J. Kennard & Sons Carpet Co. 
(Address, Home Office, St. Louis, Mo.) 
Orchard & Wilhelm Co. 
New Jersey 


Jersey Carpet Co. 


New Mexico 


ALBUQUERQUE.. William Volker & Co. 
(Address, ‘Home Office, Kansas City, Mo.) 


New York 


Lincoun. 
OMAHA. 


OMAHA 


1711 Pacihe Street 

.Adam, Meldrum & Anderson Co. 
Clawson & Wilson Co. 

H. D. Taylor Co. 

Western Shade Cloth Co. 
Empire Carpet Corporation 
230 Fitth Ave. 

Lack Carpet Co., Inc. 

25 West 32nd St. 

Loring Lane Company 

53-55 Beach St. 

Simon Manges & Son 

14-16-18 E. 32nd St. 

. Trorlicht-Duncker Carpet Co. 
40 E. 30th St. 

Walker & Heisler, Inc. 

28 W. 23rd St. 

Almarin Phillips 

Linoleum Distributors, Inc. 
Columbia Jobbing Co. 

Albany Oil Cloth Company, Inc. 
Rathbun & Co. 


North Carolina 


. American Hdwe. & Equipment Co: 
Peerless Mattress Co. 


BurFFALO...... 
BurraLo 
BurraLo 
BuFFALO 
New York Ciry 


New York City 
New York City 
New Yor«k City 
New York Cirty.. 
New York City 


Port Jervis 
RocHESTER 


CHARLOTTE... 
LexINGToNn 
GoLpsBoRO 

Ohio 

Carson Pirie Scott & Co. 

(Address, Home Office, Chicago, II.) 

Felix Half & Brother, Inc. 

Burnham, Stoepel & Co. 

.. The Godin Carpet Company 

The Sterling & Welch Co. 

Carson Pirie Scott & Co. 

Renard Linoleum & Rug Co. 

. The Hartman-Spreng Company 

Baumgardner & Co. 

Burnham, Stoepel & Co. 

(Address, Home Office, Detroit, Mich.) 


Oklahoma 


Oxianoma Ciry...J. Kennard & Sons Carpet Co. 
(Address, Home Office, St. Louis, Mo.) 

Ox.anoma City William Volker & Co. 
William Volker & Co. 

(Address, Home Office, Kansas City, Mo.) 


CINCINNATI... 


CINCINNATI 
CLEVELAND.... 
CLEVELAND.. 
CLEVELAND 
CoLumBus 
CoLumBus 
MANSFIELD...... 


Datuas, 706 Santa Fe Building 

Denver, 720-721 Symes Building 

Kansas Ciry, 504 Huntzinger Building 
Los ANGELES, to be announced Jan. 1, 1929 
Mempuis, 1104 First National Bank Bldg. 
Minneapotis, 912 Plymouth Building 


Oregon 
_PorTLAND Walton N. Moore Dry Goods Co. 
(Address, Home Office, San Francisco, Cal.) 
PorTLAND William Volker & Co. 


Pennsylvania 
ALLENTOWN... Royal Wholesale Company 
ALLENTOWN L. H. Yeager Company 
ALTOONA... sss Anderson Paper and Twine Coz 
e H. C. Prutzman Co., Ine. 
Joseph J. Weber 
HuntTINGDON C. H. Miller Hardware Co. 
Jounstown......,-Anderson Paper & Twine Co. 
JOHNSTOWN.........- Swank Hardware Company 
LANCASTER Herr & Company 
LANCASTER Reilly Bros. & Raub 
LANCASTER....:.-. Steinman Hardware Company 
LEWISBURG. ,.....4...- C. Dreisbach’s Sons, Inc. 
PHILADELPHIA C.D. Artman 
413 Cherry St. 
. William Campbell, Inc. 
107 Church St: 
George Geffner 
26 Strawberry St. 
PHILADELPHIA: 2... Po Glanz, Behm & Herring 
-625 Chestnut St. 
Samuel Kramer & Co. 
40-42 N. 3rd St. 
Landis & Co., Inc. 
45 N. 8rd St. 
. Arbuthnot-Stephenson Co. 
Felix. Half & Brother, Inc. 
Bright & Company 
Columbia Jobbing Company 
W. C. Hack & Sons 
Jones Hardware Company 
Gehly’s Carpet House, Ine. 


Rhode Island 
Ballou, Johnson & Nichols Co. 


vous Dakota 
Sioux Falls Paint and “Glass Co. 


Tennessee 
CHATTANOOGA..... National Feather & Pillow Co. 
(Address, Home Office, Nashville, Tenn.) 
KNOXVILLE 5 i 
Mempuis . R. Moore Dry Goods Co. 
NASHVILLE........ National Feather & Pillow Co, 


PHILADELPHIA...... 


PHILADELPHIA 


PHILADELPHIA. $203.0 
PHILADELPHIA..«- 


PITTSBURGH yw ke NPE 
PirrspurGH 


SHAMOKIN 
SHAMOKIN 


Sroux Fauus.. 


Texas 
Innes Wholesale Furniture Co. 
(Address, Home Office, Wichita, Kans.) 
AMARILLO... William Volker & Co. 
‘(Address, Home Office, Dallas, Tex.) 
William, Volker & Co, 
William Volker & Co. 
(Address, Home Office, Kansas City, Mo.) 
Houston William Volker & Co. 
WiIcHITA PALS. e850 fa. ie William Volker & Co. 
(Address, Home Office, Dallas, ‘Vex.) 


Utah 


AMARILLO 


BURLINGTON A. B. Rugg Co. 


Virginia 
pRLOANOE Diss. pci vin lel ny tees J.J. Haines & Co. 


(Address, Home Office, Baltimore, Md.) 
Wincreenas T. J. Cooper & Sons 


Washington 
SEATTLE. , . Walton N. Moore Dry Goods Co. 
(Address, Home Office, San Francisco, Cal.) 
William Volker & Co. 
William Volker & Co. 
(Address, Home Office, Seattle, Wash.) 


West Virginia 
Guthrie-Morris-Campbell Co. 
Thomas, Field & Co. 
The Koblegard Co. 
Watts, Ritter & Company 
The Brown-Kendall Company 
The John S. Naylor Co. 


Wisconsin 
Carson Pirie Seott & Co. 
(Address, eae Office, Chicago, Ill.) 
W. Ric ‘hardson & Co. 
(Address, Home Office, Chicago, Ill.) 


hee 


CHARLESTON 
CHARLESTON 
CLARKSBURG 
HuntTINGTON 
PARKERSBURG 
WHEELING 


MILWAUKEE 


MILWAUKEE 


CASPER 


LANCASTER, PENNA. 


Printep In U.S. A. 


i. 


eo st 


